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Contains 1 Component(s) Includes a Live Web Event on 01/16/2025 at 2:00 PM (EST)
In today’s crowded Aesthetics market, client acquisition and retention is becoming more difficult.
In today’s crowded Aesthetics market, client acquisition and retention is becoming more difficult.
As direct-to-consumer rewards programs and discounts continue to grow, commoditization is shifting power away from providers.
In this webinar, Traci Andreason, MSN, FNP-C, will share strategies for combatting commoditization by building value beyond price.
We’ll cover:
- The state of the industry and the risk of commoditization
- Strategies to shift the narrative from commodity to expertise
- How to use the consumer mindset to your advantage
- How to use tools like Podium to improve patient communication and enhance the experience
- Tips to build long-term patient loyalty and retention in a crowded market Join us to learn how to effectively differentiate your brand, increase patient loyalty, and thrive in a competitive market!
Traci Andreason
Owner
Rise Rejuvenation Center
Traci Andreason is the founder of Rise Rejuvenation Center. She is a board-certified nurse practitioner and experienced advanced aesthetic injector with a background in facial plastics. She is a speaker and national trainer for her industry and is the CEO/owner of Injector’s Guide, a learning platform for medical professionals.
Shannon Blake
Director of Medical Spa Partnerships
Podium
Shannon Blake is the Director of Medical Spa Partnerships at Podium, bringing extensive experience and a strong passion for the industry. She specializes in empowering local Medical Spas to excel in a competitive market by modernizing operations and leveraging AI for accelerated growth and improved client satisfaction. Shannon is dedicated to driving innovation and helping spas achieve lasting success.
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- Non-member - Free!
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
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Contains 1 Component(s) Includes a Live Web Event on 01/09/2025 at 2:00 PM (EST)
Discover why Q1 is the most critical quarter for your medical spa's success in 2025.
Discover why Q1 is the most critical quarter for your medical spa's success in 2025. In this webinar, explore how starting the year strong with strategic planning and execution can set the tone for sustained growth and profitability. This session will cover key trends shaping the med spa industry, effective marketing techniques to attract high-value clients, building an effective membership/loyalty program to boost patient retention, and more actionable steps to ensure your Q1 efforts pave the way for success for the remainder of the year. Whether you’re a seasoned med spa owner or new to the industry, this webinar will equip you with actionable strategies to thrive in 2025 and beyond.
Audrey Neff
Senior Director of Marketing Strategy
PatientNow
Audrey Neff currently serves as the senior director of marketing strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Neff brings a decade of experience in sales and marketing within the medical aesthetics field, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, published peer-reviewed author, host of the True to Form Podcast, and has held faculty positions for 28+ medical associations, societies and conferences across the globe.
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- Non-member - Free!
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
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Get ready to unlock the secrets to success in your aesthetic business with the leadership team of Lumenis Go.
Get ready to unlock the secrets to success in your aesthetic business with the leadership team of Lumenis Go. This engaging presentation dives into the world of key performance indicators (KPIs), revealing how these powerful metrics can be your business's best friends. It will explore essential KPIs, such as lead-to-patient conversion rate and gross revenue, breaking them down into bite-sized insights. Know what factors to consider when calculating the ROI of decisions regarding hiring, incorporating new technologies, and adding new devices and service lines in your business. Learn how to boost team engagement and make savvy decisions that drive revenue growth while keeping your patients smiling. By embracing these metrics, you'll not only refine your strategy but also create a thriving culture of data-driven excellence. Join Lumenis for this exciting journey to learn how Lumenis Go can elevate your business to new heights.
Daniel Shemesh
Vice President, Data & Digital Solutions
Lumenis
Daniel Shemesh is vice president, data and digital solutions at Lumenis. Shemesh joined Lumenis in February 2015, bringing to his role financial analysis, project management and entrepreneurial experience. He began his career at Lumenis in financial and strategic planning, eventually assuming the role of senior director of strategy and chief of staff to the CEO. In his current role, he drives Lumenis’s efforts to develop a more customer-centric identity, creating solutions and offerings designed to deepen relationships and increase customer success, such as the Lumenis Go program. Shemesh holds an MBA from the Tel Aviv University and a BA summa cum laude from University of California, Los Angeles.
Randy Torban
Randy Torban has dedicated the past 17 years to identifying, creating and enhancing workflows, and deciphering raw data trends and transforming them into actionable KPls for small to medium-sized retail and health care clients. Formerly serving as the senior practice analyst at Symplast EHR, Torban has worked with more than 300 plastic surgery practices and med spas, helping them maximize patient conversion and understand the metrics needed to track performance. Currently serving as a consultant for prominent industry leaders including EntityMed’s AI Beauty Simulator and for the Lumenis Go Program, Torban now helps aesthetic businesses deploy strategies that optimize the lead-to-patient journey and capitalize on patient lifetime value.
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- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
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Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones.
Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones. This dynamic session is crafted for med spa owners and managers ready to elevate their business to the next level. Dive deep into understanding and leveraging your data for intelligent decision-making and discover how to build winning incentive programs that keep your team motivated. Plus, gain expert insights on marketing techniques to set you apart from the competition and drive your profits. Don’t miss out on this opportunity to refine your strategy and position your medical spa for growth—reserve your spot now and transform how you do business.
Skya Jones
Education Manager
Boulevard
Skya Jones is the med spa education manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and medical spa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.
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You must log in to register
- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
- More Information
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As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings.
As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings. This exclusive webinar aims to equip med spa owners with the tools needed for a successful holiday rush, from improving customer engagement to increasing operational efficiency. In this engaging session, attendees will explore:
- Exclusive Survey Data & Learnings: Learn what to expect in terms of consumer spending and preferences for this holiday season.
- Harnessing AI for Lead Conversion: Discover innovative AI tools and strategies that can help you attract, engage and convert more potential clients. Learn how to personalize interactions and streamline your follow-up processes to turn interest into appointments.
- Optimizing Your Phone System: Find out how a modern phone system can revolutionize the way you manage leads and calls. Learn about features that enhance communication efficiency and ensure no opportunity slips through the cracks.
Shannon Blake
Director of Medical Spa Partnerships
Podium
Shannon Blake is the Director of Medical Spa Partnerships at Podium, bringing extensive experience and a strong passion for the industry. She specializes in empowering local Medical Spas to excel in a competitive market by modernizing operations and leveraging AI for accelerated growth and improved client satisfaction. Shannon is dedicated to driving innovation and helping spas achieve lasting success.
Traci Andreason
Owner
Rise Rejuvenation Center
Traci Andreason is the founder of Rise Rejuvenation Center. She is a board-certified nurse practitioner and experienced advanced aesthetic injector with a background in facial plastics. She is a speaker and national trainer for her industry and is the CEO/owner of Injector’s Guide, a learning platform for medical professionals.
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You must log in to register
- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
- More Information
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While millennials currently hold roughly 30% of the market share in medical aesthetics, they remain the only consumer group with full purchasing power expected to gain market share over the next five years.
While millennials currently hold roughly 30% of the market share in medical aesthetics, they remain the only consumer group with full purchasing power expected to gain market share over the next five years. With that said, millennials (followed by older Gen Z consumers) come with unique nuances in how they research, choose and remain loyal to aesthetic providers. In this course, attendees will learn three impactful strategies that practices should implement to increase acquisition, per-patient spend, and loyalty with millennial and Gen Z patients. Topics of discussion include improving your before-and-after photo process, building a successful membership program, and more.
Audrey Neff
Senior Director of Marketing Strategy
PatientNow
Audrey Neff currently serves as the senior director of marketing strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Neff brings a decade of experience in sales and marketing within the medical aesthetics field, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, published peer-reviewed author, host of the True to Form Podcast, and has held faculty positions for 28+ medical associations, societies and conferences across the globe.
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You must log in to register
- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
- More Information
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In today's competitive landscape, your medical spa's success hinges on more than just quality treatments.
In today's competitive landscape, your medical spa's success hinges on more than just quality treatments. Join Growth99 Founder and President, Cameron Hemphill, for an eye-opening webinar that exposes the hidden risks of neglecting crucial business aspects. Discover why lack of sales training could be costing you valuable clients, outdated marketing strategies may render your medical spa invisible, and inefficient lead systems might be letting potential revenue slip away. Learn how top-performing med spas stay ahead by mastering these critical areas. Hemphill will share industry insights, practical tips and proven strategies to revitalize your med spa's growth. Don't let competitors outpace you. Secure your med spa's future by understanding the dangers of complacency and the power of proactive business management. Register now to turn potential risks into opportunities for success. Your medical spa's prosperity depends on staying informed and ahead of the curve.
Cameron Hemphill
Founder and President
Growth99
Cameron Hemphill, Founder and President of Growth99, is a visionary leader in the aesthetic and elective wellness industry. With extensive experience in digital marketing, CRM, and sales optimization, Cameron has transformed Growth99 from a reputation management tool into a comprehensive marketing automation platform. Serving over 1000 practices and 2300+ professionals, Growth99 drives practice growth through innovative solutions. Cameron's impressive track record includes founding and selling companies with 8-figure valuations. His expertise empowers MedSpa and wellness practices to build strong brands and achieve operational excellence in competitive markets.
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- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
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Join an important community call hosted by Lindsey Shaw, vice president of practice development, Clarity Technologies, who will delve into the critical aspects of measuring success through conversion rates.
Join an important community call hosted by Lindsey Shaw, vice president of practice development, Clarity Technologies, who will delve into the critical aspects of measuring success through conversion rates. You'll learn about the differences between static and dynamic conversion rates and understand why tracking these metrics is essential for the growth and efficiency of your practice. Shaw will guide you through practical strategies and tools to effectively monitor and improve your conversion rates. Don't miss this opportunity to enhance your practice's performance and achieve remarkable results.
Lindsey Shaw,
VP of Practice Development
Clarity Technologies
Lindsey Shaw, VP of Practice Development at Clarity Technologies, has dedicated her career to the healthcare industry. With a Master’s Degree and over 15 years of experience in healthcare administration and team management, she excels in using data to drive problem-solving and achieve goals. Lindsey is passionate about mentoring in communication, customer service, and process improvement. Her recent role as a Practice Administrator in an integrative medicine and medispa practice has uniquely positioned her to understand client challenges. Lindsey is committed to sharing her extensive knowledge and experience to help other practices grow and succeed.
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- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
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Explore how the gut microbiome, particularly Akkermansia muciniphila, plays a vital role in natural GLP-1 production, healthy weight maintenance and overall wellness.
Explore how the gut microbiome, particularly Akkermansia muciniphila, plays a vital role in natural GLP-1 production, healthy weight maintenance and overall wellness. Join Joseph Gretzula, DO, FAAD, and Christina O’Connor, RD, to learn how this powerful microbe can support clients' aesthetic goals by promoting balanced metabolism and enhanced vitality. Discover actionable strategies to incorporate gut health into your practice and provide comprehensive wellness solutions that align with today’s holistic approach to beauty.
Dr. Joseph Gretzula, DO, FAAD
Joseph C. Gretzula, DO, FAAD, is a board-certified dermatologist with over 39 years of experience. He is the director of Boynton Beach Dermatology in South Florida and is the founder and medical director of Beauty Within, a wellness and anti-aging center created to transform traditional medicine to achieve healthy human longevity in a more personalized manner. Dr. Gretzula is recognized by the American Academy of Dermatology and is internationally recognized as an expert in aesthetics, lasers and skin cancer. He is a key opinion leader for both InMode and UltraClear and serves on the medical advisory board of ZEO Scientifix. Dr. Gretzula also holds a bachelor of science degree in pharmacy from the Philadelphia College of Pharmacy and Science. He incorporates that knowledge into his practice, providing a more precise and personalized form of medicine incorporating mindful meditation, nutrition, peptide therapy, sleep and stress management to promote overall health and anti-aging benefits.
Christina O’Connor, RD
Pendulum Therapeutics
Christina O’Connor, RD Christina O'Connor, RD, is a registered dietitian and the senior health care account manager at Pendulum Therapeutics. She received her Bachelor of Science at James Madison University and completed her dietetic internship through the Virginia Department of Health. O'Connor spent her early career working in pediatrics, where she fell in love with microbiome science during her role as a NICU dietitian at The Children’s Hospital of the King’s Daughters. She was instrumental in helping to bring to life one of the area's first donor human milk banks.
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- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
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In a rapidly evolving landscape, it's crucial to let your systems and tools do the heavy lifting so you can focus on what truly matters—nurturing your team and fostering growth.
In a rapidly evolving landscape, it's crucial to let your systems and tools do the heavy lifting so you can focus on what truly matters—nurturing your team and fostering growth. Join Skya Jones, medical spa education manager at Boulevard, for an insightful session that spotlights your most valuable asset: your people.Explore how integrating AI and automation can reduce workloads and boost efficiency, allowing you to invest more time in developing a happy and motivated team. A thriving team leads to satisfied clients and an overall exceptional client experience.Discover practical strategies for harnessing technology, streamlining your workflows, and creating a resilient and dynamic work environment. Whether you're a manager or a business owner, this session will provide you with the knowledge and skills to retain top talent and drive your business forward.
Skya Jones
Education Manager
Boulevard
Skya Jones is the med spa education manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and medical spa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.
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You must log in to register
- Non-member - $60
- AmSpa Basic Member - Free!
- AmSpa Plus Member - Free!
- AmSpa Plus Employee Member - Free!
- SAPA Plus Member - Free!
- More Information
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You must log in to register