Welcome to the new and improved Virtual Boot Camp! We've updated the material with new recordings from our in-person Miami Boot Camp in 2023.
If you're looking to open a med spa but aren't sure where to start, the Virtual Boot Camp can be your best-practices road map to a successful, legally compliant medical aesthetics practice. Hear from experts who live this industry every day, and medical spa owners and practitioners who have walked the path before you.
Learn how to:
Build your business and set your practice up for success.
Stay on the right side of regulations to protect your license.
Select treatments and perform better patient consultations.
...and much more!
Master the Business of Medical Spas from the Comfort of Your Own Chair
Business Planning
Budgeting and Goal-setting
Tracking Metrics
Selecting Treatments
Developing a Team
Doing Better Patient Consultations
Stay Legally Compliant
Understand Med Spa Ownership Rules
Learn the Laws Governing Who Can Do Which Treatments
Get Clarity on Physician Supervision and Delegation Requirements
Pricing
Access lasts for 6 months from the date you start watching.
Non-members
$699
Plus Members
$499
Basic Members
$649
This Course Contains:
Opening Keynote: Building a Profitable Med Spa
Speaker: Alex R Thiersch, JD, AmSpa
A welcome from AmSpa's Founder and CEO, covering the state of the medical aesthetic industry and an overview of the things you need to know to start your journey as a medical spa professional.
The PlanSpeaker: Bryan Durocher, Durocher Enterprises
Learn the essentials of medical spa business planning including:
Developing a business plan;
Conducting market research;
Setting timelines;
Finding your ownership style;
Profitably designing your space.
The Delicate Art of the Consultation
Speaker: George Baxter-Holder, DNP, ARNP, CANS
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments.
How to make consultations as profitable and useful as possible.
Who should be performing the consultation?
Determining whether it should have a price tag.
Data points, tracking methods and benchmarks.
The Law
Speaker: Brad Adatto, JD, Partner, ByrdAdatto
Understand the regulations that govern medical aesthetic practices.
Overview of regional rules and regulations affecting the medical spa and aesthetic industry.
Current hot-topic state-specific issues affecting the industry.
Ownership: Who can own a medical spa? How best to structure a corporation.
Medical spa supervision and delegation: Must a physician be present and examine every new patient?
Patient privacy.
Medical advertising
Reputation management and responding to negative reviews
The Financials
Speakers: Judy Kozlicki and James Turcott, Skytale Group
Overview of financial statements – discover the best practices on regularly reviewing your financials.
Understanding cash flow and how to maximize it.
Increasing profitability – Identifying the opportunities to increase revenue and decrease expenses.
Creating a budget - the revenue formula, estimating expenses, predicting cash flow.
Ongoing measurement and follow up of financial metrics and goals.
How Emotional Intelligence and Leadership Will Make or Break Your Business
Speaker: Cathy Christensen, President and COO, AmSpa
The Marketing Plan and Social Media
Speaker: Ryan McElwain, DoctorLogic
Marketing techniques and avenues: Which ones are right for you?
How to develop and write a marketing plan, step-by-step.
The importance of digital marketing and how powerful it can be.
Timing and frequency.
Budgeting benchmarks.
Marketing tips and tried-and-true techniques.
New marketing avenues that show promise.
Identifying the best social media outlets for your business.
Developing a social media strategy that aligns with your goals and manpower.
KPIs: How Knowing Them Will Maximize Your Revenue
Speaker: Judy Kozlicki, Skytale Group
The long term sustainability of your aesthetic practice.
How to increase hourly value.
Which KPI’s you need to measure, how to measure them, and what to do now that you have the data.
How to increase overall profitability.
Important numbers and common mistakes.
Explore real case studies of medical spas that have operationalized a set of lagging KPIs for a positive, business-building result. Learn what a financial team looks for and how they act to improve operations and financials resulting in a stronger, more profitable business.
Medical Spa Success Panel
Panelists: Paula Brezavscek, PA-C, Azala Skin Clinic; Rylie Bland and Brittany Ricketts, House of Preservation; Sahar Saghezchi, Cupertino Facial Esthetics
The Team
Speaker: Bryan Durocher, Durocher Enterprises
The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
Recruiting, interviewing and selecting the right team;
Implementing a performance-based compensation model;
Charting career paths;
Employee retention;
Investing in training and coaching; and
Rewarding and recognizing your team.
Choosing the Right Treatments for Your Medical Aesthetics Practice
Although it may seem like a no-brainer, identifying the right treatments for your practice to offer is dependent on many factors that differ and evolve throughout the various stages of your business. In this session, learn how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings. These decisions will be made by reviewing a variety of important factors, including:
Up-front capital;
Cost of consumables;
Staff composition and scope of practice; and
Unique value proposition.
Alex R Theirsch
JD, CEO and Founder
American Med Spa Association
Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
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Bryan Durocher
Durocher Enterprises
Bryan Durocher is the author of Wake Up… Live the Life You Love… in Beauty, and is the founder of Essentials Spa Consulting and Durocher Enterprises. Durocher was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry magazine and provides coaching, consulting, global industry trends and marketing solutions for medical spa, spa and industry professionals internationally. Durocher Enterprises has been published in many articles and has provided business education internationally at a variety of national and international industry events.
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George Baxter-Holder
ARNP, DNP, CANS, ISPAN-F, MBA
SkinSpirit
George Baxter-Holder, ARNP, DNP, CANS, ISPAN-F has first-hand knowledge of how beauty-obsessed today’s Hollywood actors are. As a child actor in Hollywood he played the role of a genetically perfect boy on Star Trek: The Next Generation. His “bad boy” character made all around him start to age prematurely. In real life, George plays the “good guy” role. Trained as a board certified Aesthetic Nurse Practitioner and Doctor of Nursing Practice, he helps patients reverse the signs of aging at SkinSpirit Medical Spa in Austin TX. Additionally, he is the most utilized trainer with Galderma Aesthetis and is also one of three faculty at Academy for Injection Anatomy with Chris Surek, MD. He holds a Doctorate from Duke University and a Masters from the University of Washington. And while he is no longer, “genetically perfect” he is working on aging well.
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Bradford Adatto JD
Partner
ByrdAdatto
Bradford E. Adatto is a partner at ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. His background is in regulatory, transactional and securities law. Having worked in health care law his entire career, he has an in-depth knowledge of the “dos and don’ts” of this heavily regulated industry. Brad has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures.
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Judy Kozlicki
Head of Medical Aesthetics and Plastic Surgery
Skytale Group
As Head of Medical Aesthetics and Plastic Surgery for Skytale Group, Judy Kozlicki’s extensive experience gives her a deep understanding of the Medical Aesthetics space. A trailblazer in the business of aesthetics, Judy has held executive-level positions in solo and small group plastic surgery practices and large-scale national med spa operations for over 16 years. She led a multi-site, national medspa expansion from 1 to 33 locations and has been involved in several key acquisitions from both the buy-side and sell-side perspective.
Throughout her career and as a strategic advisor for Skytale consulting clients, Judy is keenly focused on improving financial visibility and accuracy, making operational process improvements, building quality teams, and coaching all levels of management and staff. She knows firsthand the nuances of hiring, compensation plans, partnership models, accounting, pricing strategies, marketing, operations, and vendor negotiations in the ever-changing aesthetic and wellness space. Given her unique experiences and engaging speaking style, Judy has been invited to present at many conferences throughout the years. She is known for being an inspiring leader and a champion to women in business.
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James Turcott
Skytale Group
James Turcott is a partner at Skytale Group who excels at simplifying the way clients view the financial performance of their business. Through numerous types of reporting and models, James ensures clients understand what the data actually means. When provided accurate and timely data, clients can confidently make necessary adjustments to their business and capitalize on new opportunities.
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Cathy Christensen
President
American Med Spa Association
Cathy Christensen is the President of the American Med Spa Association (AmSpa) and has been with the company since its infancy, joining as director of operations in 2013. Prior to this, she worked in the publishing industry, where she began as an editorial assistant and transitioned into her second career in operations of AmSpa after climbing the ladder to become the editor-in-chief of Skin Inc. magazine and the conference director of the Face & Body events. Christensen has contributed to AmSpa’s significant growth since 2013, and oversees team members who specialize in marketing, membership, sales, events, legal, and content. She prides herself in her ability to embrace challenges and persevere, and even have a little fun while doing i.
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Ryan McElwain
DoctorLogic
Ryan McElwain is a digital marketing veteran with more than 11 years of experience. While he launched his career with a focus in automotive, McElwain has since made a name for himself helping healthcare providers and medical spa owners across the U.S. grow their businesses through online tactics. While always emphasizing the importance of SEO and PPC, he now runs a multi-disciplinary search and social experts team at DoctorLogic.
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Sahar Saghezchi
Founder
Cupertino Facial Esthetics
Sahar Saghezchi is the founder of Cupertino Dental & Facial Esthetics, a Bay Area medical spa specializing in all aspects of non-surgical medical aesthetics, intimacy wellness, and overall beauty and wellness. She started in plastic surgery as a patient care coordinator working with some of the top plastic surgeons in the Bay Area. She moved into consulting, assisting medical spas' growth and expansion. Her passion for aesthetics and her background in practice growth led her to help expand her father’s cosmetic dental practice with the addition of the medical aesthetics side, Cupertino Facial Esthetics. Saghezchi also recently completed a nursing program.
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Opening Keynote: Building a Profitable Med Spa
Open to view video.
Open to view video.
A welcome from AmSpa's Founder and CEO, covering the state of the medical aesthetic industry and an overview of the things you need to know to start your journey as a medical spa professional.
Open to view video.
Learn the essentials of medical spa business planning including:
• Developing a business plan;
• Conducting market research;
• Setting timelines;
• Finding your ownership style;
• Profitably designing your space.
Open to view video.
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments.
• How to make consultations as profitable and useful as possible.
• Who should be performing the consultation?
• Determining whether it should have a price tag.
• Data points, tracking methods and benchmarks.
Open to view video.
Understand the regulations that govern medical aesthetic practices.
• Overview of regional rules and regulations affecting the medical spa and aesthetic industry.
• Current hot-topic state-specific issues affecting the industry.
• Ownership: Who can own a medical spa? How best to structure a corporation.
• Medical spa supervision and delegation: Must a physician be present and examine every new patient?
• Patient privacy.
• Medical advertising
• Reputation management and responding to negative reviews.
Open to view video.
Understand the regulations that govern medical aesthetic practices.
• Overview of regional rules and regulations affecting the medical spa and aesthetic industry.
• Current hot-topic state-specific issues affecting the industry.
• Ownership: Who can own a medical spa? How best to structure a corporation.
• Medical spa supervision and delegation: Must a physician be present and examine every new patient?
• Patient privacy.
• Medical advertising
• Reputation management and responding to negative reviews.
Open to view video.
Overview of financial statements – discover the best practices on regularly reviewing your financials.
• Understanding cash flow and how to maximize it.
• Increasing profitability – Identifying the opportunities to increase revenue and decrease expenses.
• Creating a budget - the revenue formula, estimating expenses, predicting cash flow.
• Ongoing measurement and follow up of financial metrics and goals.
Open to view video.
Marketing techniques and avenues: Which ones are right for you?
• How to develop and write a marketing plan, step-by-step.
• The importance of digital marketing and how powerful it can be.
• Timing and frequency.
• Budgeting benchmarks.
• Marketing tips and tried-and-true techniques.
• New marketing avenues that show promise.
• Identifying the best social media outlets for your business.
• Developing a social media strategy that aligns with your goals and manpower.
Open to view video.
The long term sustainability of your aesthetic practice.
• How to increase hourly value.
• Which KPI’s you need to measure, how to measure them, and what to do now that you have the data.
• How to increase overall profitability.
• Important numbers and common mistakes.
• Explore real case studies of medical spas that have operationalized a set of lagging KPIs for a positive, business-building result. Learn what a financial team looks for and how they act to improve operations and financials resulting in a stronger, more profitable business.
Open to view video.
Panelists:
Paula Brezavscek, PA-C, Azala Skin Clinic
Rylie Bland and Brittany Ricketts, House of Preservation
Sahar Saghezchi, Cupertino Facial Esthetics
Open to view video.
The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
• Recruiting, interviewing and selecting the right team;
• Implementing a performance-based compensation model;
• Charting career paths;
• Employee retention;
• Investing in training and coaching; and
• Rewarding and recognizing your team.
Choosing the Right Treatments for Your Medical Aesthetics Practice
Open to view video.
Open to view video.
Although it may seem like a no-brainer, identifying the right treatments for your practice to offer is dependent on many factors that differ and evolve throughout the various stages of your business. In this session, learn how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings. These decisions will be made by reviewing a variety of important factors, including:
• Up-front capital;
• Cost of consumables;
• Staff composition and scope of practice; and
• Unique value proposition.