Learning Center

Virtual Boot Camp

The AmSpa Virtual Boot Camp includes 12 hours of high-quality, on-demand education based on AmSpa's successful Medical Spa & Aesthetic Boot Camp series, all on one easy-to-use online platform. Featuring AmSpa's incredible array of industry-leading speakers, this course will give you the education you need to improve every aspect of your business starting today.

vbc retail
vbc marketing
vbc cost of goods sold

Master the Business of Medical Spas from the Comfort of Your Own Chair

  • Business Processes and Profitability Tips
  • Medical Spa Marketing Tactics
  • Long Term Growth Strategies
  • Legal Compliance Guidelines
  • 14 On-demand Videos
  • 14 Downloadable Presentation PDFs
  • 23 Additional Reference Articles
  • 61 Sample Forms

Pricing

Non-members

$599

Plus Members

$399

Basic Members

$549


This Course Contains:

  1. Opening Keynote: Keys to Success
    image

    Speaker: Alex R Thiersch, JD, AmSpa
    A welcome from AmSpa's Founder and CEO, along with 8 tips that could be key to the success of your medical aesthetic practice.

  2. The Plan
    image

    Speaker: Bryan Durocher, Durocher Enterprises
    Learn the essentials of medical spa business planning including:
    • Developing a business plan;
    • Conducting market research;
    • Setting timelines;
    • Finding your ownership style;
    • Profitably designing your space.

  3. The Financials
    image

    Speaker: Ben Hernandez, Skytale Financial
    What you need to know about medical spa financials including:
    • Reviewing financial statements;
    • Managing cash flow;
    • Maximizing profitability;
    • Creating a budget; and
    • Measuring metrics and goals.

  4. The Startup
    image

    Speaker: Robbie Grayson, APX Platform by Terri Ross
    Begin with the end in mind for the success of your practice.
    • Start-up financials;
    • Big picture: From lease to loan;
    • Determining investment and expenses;
    • Calculating cost of sales and labor; and
    • Building a sales forecast.

  5. The Law
    image

    Speakers: Brad Adatto, JD; Jay D. Reyero, JD; Jeff Segal, JD, MD, ByrdAdatto
    An overview of medical spa laws including:
    • Ownership and corporate structure;
    • Supervision, delegation and initial exams;
    • Kickback, referrals and gift cards;
    • Medical advertising and reputation managment; and
    • Patient Privacy.

  6. The Lessons
    image

    Speaker: Louis Frisina
    Industry-leading habits of the best aesthetic practices.

  7. The Treatments
    image

    Speaker:Terri Ross, APX Platform by Terri Ross
    Understanding profitability of medical spa treatments.
    • The top 6 core areas;
    • Increasing hourly value;
    • Critical KPIs to measure;
    • Increasing profitability; and
    • Important numbers and common mistakes.

  8. The Long Term Revenue
    image

    Speaker: Brandon Robinson
    The long term sustainability of your aesthetic practice.
    • Cashing in with retail;
    • Creating treatment programs;
    • VIP/loyalty programs and monthly subscriptions;
    • Adding and pricing treatments; and
    • Calculating ROI.

  9. Consultations That Convert
    image

    Speaker: Terri Ross, APX by Terri Ross
    Get patients in the door and purchasing treatments.
    • Make consultations useful and profitable;
    • Who should perform it?
    • Should it have a price tag?
    • Data points and benchmarks.

  10. Marketing and Social Media
    image

    Speaker: Jenny Robinson, Skin Body Soul
    Which techniques and avenues are right for you?
    • A step-by-step marketing plan;
    • Importance of digital marketing;
    • Timing and frequency;
    • Marketing tips, and new techniques; and
    • The best social media outlets for you.

  11. The Team
    image

    Speaker: Bryan Durocher, Durocher Enterprises
    How to find, train and coach a loyal and successful team.
    • Recruiting and interviewing;
    • Performance-based compensation;
    • Employee retention and charting career paths;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

Alex R Theirsch

JD, CEO and Founder

American Med Spa Association

Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.

Bryan Durocher

Durocher Enterprises

Bryan Durocher is the author of Wake Up… Live the Life You Love… in Beauty, and is the founder of Essentials Spa Consulting and Durocher Enterprises. Durocher was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry magazine, and provides coaching, consulting, global industry trends and marketing solutions for medical spa, spa and industry professionals. He has been published in many articles and has provided business education at a variety of national and international industry events.

Ben Hernandez

Skytale Financial Group

Ben Hernandez is a partner at Skytale Group who specializes in strategic management consulting for various service industries. He also offers his clients corporate-level financial analysis and guidance. As a co-founder of Skytale Group, Ben is passionate about leading an organization that people are proud to work with. He serves his clients not only with years of experience and service industry expertise, but also through upholding the Skytale core values of integrity, excellence, teamwork, and fun. He loves to help small business owners achieve their dreams, aspirations, and visions. Previously, Ben has worked with an international investment banking group, a financial services and advisory institution, a hedge fund, and CPA and advisory firms.

Robbi Grayson

Terri Ross Consulting

Robbi has been active in the medical aesthetic industry for more than thirty years as an owner, distributor, educator and consultant. She has engaged in all aspects of the industry including sales, product manufacturing, leadership, management and new practice development. Robbi is recognized as a pioneer in the skincare and day spa arena in the U.S. market as well as a trusted expert in the medical aesthetic industry.

Brad Adatto JD

Partner

ByrdAdatto

Bradford E. Adatto is a partner at ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. His background is in regulatory, transactional and securities law. Having worked in health care law his entire career, he has an in-depth knowledge of the “dos and don’ts” of this heavily regulated industry. Brad has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures. He regularly counsels clients with respect to federal and state health care regulations that impact investments, transactions and contract terms, including Medicare fraud and abuse, antitrust, anti-kickback, anti-referral, and private securities laws.

Jay Reyero

JD

ByrdAdatto

Jay D. Reyero, JD, is a partner at the law firm of ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. His practice focuses on the representation of business clients, with health care being the core of his work. Reyero’s health care and regulatory expertise involves the counseling and advising of physicians, physician groups, other medical service providers and non-professionals. His specific areas of expertise include federal and state health care regulations and how they impact investments, transactions and various contractual arrangements, particularly in the areas of anti-referral, anti-kickback, corporate practice of medicine and HIPAA compliance.

Jeff Segal MD, JD

Partner

ByrdAdatto

As a neurosurgeon turned serial entrepreneur, Jeffrey J. Segal has literally been in both business and medicine. Jeff was a neurosurgeon in private practice before beginning the second phase of his career as a serial entrepreneur in the healthcare field. Jeff then founded or co-founded four separate healthcare startups. Jeff lives and breathes healthcare and understands it viscerally.

Jeff was perfectly happy practicing as a neurosurgeon. In 1996, his wife gave birth to twins, and at age 3 his son Josh was diagnosed with autism and epilepsy. Jeff took a year off to focus on Josh, intending to go back to practicing neurosurgery. In that year, he became convinced that a certain pharmaceutical compound might help Josh, and that compound was sitting on a shelf at the University of North Carolina. Jeff approached the scientists who created this drug, and collectively they founded a biotechnology company to move their compounds from “bench to bed.” Jeff never went back to the practice of neurosurgery. His son is now 24, and has improved by leaps and bounds. Jeff never misses the opportunity when sharing this powerful story to give a shout out to his wife, Shelley, and Josh’s twin sister, Jordan, who have been great “partners” for this unexpected ride in life.

Next, Jeff founded Medical Justice which touched on so many medico-legal issues. While Jeff was working with many talented attorneys, it became clear that better understanding the law and becoming an attorney would allow him to be more effective in running Medical Justice. Jeff’s philosophy is simple – solve a client’s problem. Law is just one tool in the toolkit to achieve this goal.

Jeff also runs eMerit, which helps doctors control their online reputation through patient feedback. While Jeff remains busy running Medical Justice and eMerit, he also needed a home for his law practice. Clients of ByrdAdatto, Medical Justice and eMerit now have, using Jeff’s words, more tools in the toolkit.

Louis Frisina

Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated, with more than 30 years of success discovering new markets, and founding, leading and building profitable biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. Frisina has been an advisor to several private equity and hedge funds for M&A and capital raise. He also discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160 million upfront, as well as another $100 million for Perlane and other NASHA injectable products.

Terri Ross

CEO

Terri Ross Consulting

Terri Ross brings more than 20 years of sales and management experience to the medical aesthetics field, having worked with leading-edge medical device companies such as Zeltiq, Medicis, EMD Serono, Merck Schering Plough and Indigo Medical, a surgical division of Johnson. Ross’s knowledge and experience as a sales director managing successful teams and upwards of $20 million in revenue has allowed her to become a renowned consultant helping aesthetic practices thrive. To optimize revenues and business performance, Ross’s practice management consulting services help physicians evaluate practice processes, including overall operating efficiencies, staff skill assessment, customer service and operating efficiency strategies. The goal is to develop a comprehensive plan of action to improve productivity, quality, efficiency and return on investment.

Brandon Robinson

Skin Body Soul

Vagabond at heart, entrepreneur by choice, Brandon Robinson is the founder and CEO of Skin Body Soul MedSpa. He is also a partner with OrangeTwist, which has aesthetic centers in California, Texas and Washington state. Robinson graduated from the University of San Francisco in 2004 and started his first business in 2005. Since then, he has started and operates multiple businesses, sold medical devices in the aesthetic industry and helped consult for Groupon. Robinson currently lives in Sacramento, California, with his wife, Jennifer, a former industry council board member for American Society of Dermatological Surgery and current Sientra territory manager.

Jenny Robinson

Skin Body Soul

A recovering medical sales rep turned entrepreneur, Jenny Robinson has worked in the medical aesthetic industry since 2011, owning and operating a multilocation, multistate medical spa company, Skin Body Soul. She is a former industry council board member for the American Society of Dermatologic Surgery, and is currently a board member of Inspire Midtown, a professional women’s group in Sacramento, CA. Her professional passion lies in marketing, and she believes strongly in the power of branding. Robinson is a Sacramento native who has traveled to more than 30 countries with her husband, Brandon, with whom she owns Skin Body Soul. The Robinsons also run a successful travel blog called Roaming Robinsons.

Key:

Complete
Failed
Available
Locked
Opening Keynote: Keys to Success
Open to view video.
Open to view video. A welcome from AmSpa's Founder and CEO, along with 8 tips that could be key to the success of your medical aesthetic practice. Alex R. Thiersch, JD AmSpa
The Plan
Open to view video.
Open to view video. Learn the essentials of medical spa business planning including: Developing a business plan; Conducting market research; Setting timelines; Finding your ownership style; Profitably designing your space.
The Financials
Open to view video.
Open to view video. What you need to know about medical spa financials including: Reviewing financial statements; Managing cash flow; Maximizing rofitability; Creating a budget; and Measuring metrics and goals.
The Startup
Open to view video.
Open to view video. Begin with the end in mind for the success of your practice. Start-up financials; Big picture: From lease to loan; Determining investment and expenses; Calculating cost of sales and labor; and Building a sales forecast.
The Law
Open to view video.
Open to view video. An overview of medical spa laws including: Ownership and corporate structure; Supervision, delegation and initial exams; Kickback, referrals and gift cards; Medical advertising and reputation managment; and Patient Privacy.
The Lessons
Open to view video.
Open to view video. Industry-leading habits of the best aesthetic practices.
The Treatments
Open to view video.
Open to view video. Understanding profitability of medical spa treatments. The top 6 core areas; Increasing hourly value; Critical KPIs to measure; Increasing profitability; and Important numbers and common mistakes.
Long Term Revenue
Open to view video.
Open to view video. The long term sustainability of your aesthetic practice. Cashing in with retail; Creating treatment programs; VIP/loyalty programs and monthly subscriptions; Adding and pricing treatments; and Calculating ROI. Brandon Robinson, Skin Body Soul
Consultations That Convert
Open to view video.
Open to view video. Get patients in the door and purchasing treatments. Make consultations useful and profitable; Who should perform it? Should it have a price tag? Data points and benchmarks. Terri Ross, APX by Terri Ross
Marketing and Social Media
Open to view video.
Open to view video. Which techniques and avenues are right for you? A step-by-step marketing plan; Importance of digital marketing; Timing and frequency; Marketing tips, and new techniques; and The best social media outlets for you. Jenny Robinson, Skin Body Soul
The Team
Open to view video.
Open to view video. How to find, train and coach a loyal and successful team. Recruiting and interviewing; Performance-based compensation; Employee retention and charting career paths; Investing in training and coaching; and Rewarding and recognizing your team. Bryan Durocher, Durocher Enterprises
Bonus: Intro to Instagram
Open to view video.
Open to view video.
Bonus: ABCs of SEO
Open to view video.
Open to view video.
Downloadable Presentation Slides
Open to download resource.
Open to download resource. 1) Keys to Success 2) The Plan 3) The Financials 4) The Startup 5) Medical Spa Laws and Reputation Management 6) The Lessons: Best Practice Secrets and COVID-19 7) Understanding the Profitability of Medical Spa Treatments 8) Long Term Revenue 9) Patient Consultations That Convert 10) Marketing and Social Media 11) The Team Bonus Content: Social Media and SEO
Articles and Documents
Open to download resource.
Open to download resource. This download contains: Articles A Booming Industry with Compliance Concerns Building Your Exit Plan Four Insurance Policies Medical Spa Owners May Not Know They Need How Skin Care Products Benefit Medical Spa Patients How to Choose a Business Entity for Your Medical Spa How to Partner with a Medical Professional How Your Employment Policies Shape Your Practice How Your Medical Spa Can Address Negative Patient Reviews How Your Medical Spa Can Legally Use Telemedicine Ins and Outs of Physician Counts Medical Spas Still Have a Long Way to Go When It Comes to Compliance OSHA – What You Don’t Know Can Hurt You Physician Supervision – Keeping the “Medical” in Medical Spas Pros and Cons of Groupon for Med Spas Suit from Laser Hair Removal Injuries Highlights Need for Training and Oversight The Legalities Behind HIPAA and Social Media The Pros and Cons of Becoming a Medical Director for a Medical Spa The Top 5 Med Spa Law Tips to Know Before You Open Understanding the Legal Issues in Med Spa Advertising Understanding the Legalities of Off-Label Use What to Look for When Purchasing a Laser What You Need to Know About Parallel Importation Sample Forms Sample Asset Purchase Form Botox Consent Form Business Associate Addendum Chemical Peel Medical Grade After Care Chemical Peel Medical Grade Consent Chemical Peel Consent Form Confidentiality Agreement Employee Form Consent for Esthetic Services Consent for Facial Treatment Cosmoderm Cosmoplast Consent Dental History Due Diligence Request Dysport Consent Employment Compensation Options Evolence Consent Facial Consent Form Facial Consent Form 2 Facial Consent Form 4 Form Sublse MDOF Generic Consent Form HCG Weight Loss Consent Health History Form Health History Form 1 Health History Form 2 Health History Form 3 Health History Update Informed Consent Chemical Peels Juvederm Consent Laser Erbium Consent Laser Fraxel Consent Laser Consent Laser Hair Removal After Care Laser Lipolysis Consent Laser Tattoo Removal Consent Latisse Consent LED Teeth Whitening Consent Lipo Consent Liptropic Injection Consent LLT Hair Stimulation Consent LOI Form Practice Buy In Medical Director MesoTherapy Consent Microdermabrasion Consent Form Microdermabrasion Consent Form 2 New Form Employment Agreement Notice of Disclosure of Ownership Interest Form Pain Assessment Form Peel Consent Photo Facial After Care Photo Facial Consent Physical Fitness Informed Consent 2 Post Treatment Chemical Peel Radiesse Consent Radio Frequency Consent Restylane Hylaform Consent Sclerotherapy After Care Sclerotherapy Consent Sculptra Consent Tattoo Removal After Care Toe Nail Fungus Removal Consent Zyplast Consent
Reputation Management
Open to view video.
Open to view video.