Virtual Boot Camp
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You must log in to register
- Non-member - $599
- AmSpa Basic Member - $549
- AmSpa Plus Member - $399
- AmSpa Plus Employee Member - $399
Welcome to the new and improved Virtual Boot Camp! We've updated the material with new recordings from our in-person Miami Boot Camp in 2023.
If you're looking to open a med spa but aren't sure where to start, the Virtual Boot Camp can be your best-practices road map to a successful, legally compliant medical aesthetics practice. Hear from experts who live this industry every day, and medical spa owners and practitioners who have walked the path before you.
Learn how to:
- Build your business and set your practice up for success.
- Stay on the right side of regulations to protect your license.
- Select treatments and perform better patient consultations.
- ...and much more!
The Medical Spa Virtual Boot Camp is approved for 9.5 hours of AMA Category 1 credits. See full CME information.
Master the Business of Medical Spas from the Comfort of Your Own Chair
Stay Legally Compliant
Understand Med Spa Ownership RulesLearn the Laws Governing Who Can Do Which Treatments
Get Clarity on Physician Supervision and Delegation Requirements
Pricing
This Course Contains:
- Opening Keynote: Building a Profitable Med Spa
Speaker: Alex R Thiersch, JD, AmSpa
A welcome from AmSpa's Founder and CEO, covering the state of the medical aesthetic industry and an overview of the things you need to know to start your journey as a medical spa professional. - The Plan
Speaker: Bryan Durocher, Durocher Enterprises
Learn the essentials of medical spa business planning including:- Developing a business plan;
- Conducting market research;
- Setting timelines;
- Finding your ownership style;
- Profitably designing your space.
- The Delicate Art of the Consultation
Speaker: George Baxter-Holder, DNP, ARNP, CANS
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments.- How to make consultations as profitable and useful as possible.
- Who should be performing the consultation?
- Determining whether it should have a price tag.
- Data points, tracking methods and benchmarks.
- The Law
Speaker: Brad Adatto, JD, Partner, ByrdAdatto
Understand the regulations that govern medical aesthetic practices.- Overview of regional rules and regulations affecting the medical spa and aesthetic industry.
- Current hot-topic state-specific issues affecting the industry.
- Ownership: Who can own a medical spa? How best to structure a corporation.
- Medical spa supervision and delegation: Must a physician be present and examine every new patient?
- Patient privacy.
- Medical advertising
- Reputation management and responding to negative reviews
- The Financials
Speakers: Judy Kozlicki and James Turcott, Skytale Group
- Overview of financial statements – discover the best practices on regularly reviewing your financials.
- Understanding cash flow and how to maximize it.
- Increasing profitability – Identifying the opportunities to increase revenue and decrease expenses.
- Creating a budget - the revenue formula, estimating expenses, predicting cash flow.
- Ongoing measurement and follow up of financial metrics and goals.
- How Emotional Intelligence and Leadership Will Make or Break Your Business
Speaker: Cathy Christensen, President and COO, AmSpa
- The Marketing Plan and Social Media
Speaker: Ryan McElwain, DoctorLogic
Marketing techniques and avenues: Which ones are right for you?- How to develop and write a marketing plan, step-by-step.
- The importance of digital marketing and how powerful it can be.
- Timing and frequency.
- Budgeting benchmarks.
- Marketing tips and tried-and-true techniques.
- New marketing avenues that show promise.
- Identifying the best social media outlets for your business.
- Developing a social media strategy that aligns with your goals and manpower.
- KPIs: How Knowing Them Will Maximize Your Revenue
Speaker: Judy Kozlicki, Skytale Group
The long term sustainability of your aesthetic practice.- How to increase hourly value.
- Which KPI’s you need to measure, how to measure them, and what to do now that you have the data.
- How to increase overall profitability.
- Important numbers and common mistakes.
- Explore real case studies of medical spas that have operationalized a set of lagging KPIs for a positive, business-building result. Learn what a financial team looks for and how they act to improve operations and financials resulting in a stronger, more profitable business.
- Medical Spa Success Panel
Panelists: Paula Brezavscek, PA-C, Azala Skin Clinic; Rylie Bland and Brittany Ricketts, House of Preservation; Sahar Saghezchi, Cupertino Facial Esthetics
- The Team
Speaker: Bryan Durocher, Durocher Enterprises
The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:- Recruiting, interviewing and selecting the right team;
- Implementing a performance-based compensation model;
- Charting career paths;
- Employee retention;
- Investing in training and coaching; and
- Rewarding and recognizing your team.
- Choosing the Right Treatments for Your Medical Aesthetics Practice
Speaker: Sahar Saghezchi, RN, Owner, Cupertino Facial Esthetics
Although it may seem like a no-brainer, identifying the right treatments for your practice to offer is dependent on many factors that differ and evolve throughout the various stages of your business. In this session, learn how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings. These decisions will be made by reviewing a variety of important factors, including:- Up-front capital;
- Cost of consumables;
- Staff composition and scope of practice; and
- Unique value proposition.
Full CME Information
- Virtual Boot Camp
- 3/1/24 - 3/1/25
- “This activity is jointly provided by Global Education Group and American Med Spa Association.”
Target Audience
This activity has been designed to meet the educational needs of physicians, nurses, APRNs, PAs, and other professionals involved in the care of patients searching for non-invasive medical aesthetic treatments.
Statement of Need/Program Overview
The program provides business, legal, regulatory, and clinical information to help medical aesthetic providers and medical spas deliver safe and effective treatments while maintaining successful businesses.
Educational Objectives
After completing this activity, the participant should be better able to:
- Identify patients in need of non-invasive medical aesthetic treatments.
- Identify the most effective techniques and technologies in the field and improve business and financial practices.
- Interpret legal guidelines relating to practice ownership, practice management, provider scope of practice, provider compensation, patient privacy, and other regulatory concerns.
- Identify patient safety concerns connected to non-invasive medical aesthetic treatments; and
- Identify the proper and legal scope of practice for various professionals relating to non-invasive medical aesthetic treatments.
Physician Accreditation Statement
This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Global Education Group (Global) and American Med Spa Association. Global is accredited by the ACCME to provide continuing medical education for physicians.
Physician Credit Designation
Global Education Group designates this live show for a maximum of 9.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Global Contact Information
For information about the accreditation of this program, please contact Global at 303-395-1782 or cme@globaleducationgroup.com.
Instructions for Obtaining Credit
In order to receive credit, participants must attend the full live event and follow the steps below:
- Application link (to be added following the program)
- Select your degree/specialty.
- Complete the Credit Application
- Complete the Post Test. Participants must watch each video and pass the post-test with a 70% or higher.
- Complete the Evaluation Form
- Upon successful completion, your CME/CE certificate will be available for immediate download as well as be sent to the email address you provided when you registered.
Fee Information& Refund/Cancellation Policy
· All registration fees are in U.S. dollars. Registrations will NOT be processed without full payment.
· No refunds: all sales are final.
· Course expires six months after first accessing
Disclosures of Relevant Financial Relationships
Global Education Group (Global) adheres to the policies and guidelines, including the Standards for Integrity and Independence in Accredited CE, set forth to providers by the Accreditation Council for Continuing Medical Education (ACCME) and all other professional organizations, as applicable, stating those activities where continuing education credits are awarded must be balanced, independent, objective, and scientifically rigorous. All persons in a position to control the content of an accredited continuing education program provided by Global are required to disclose all financial relationships with any ineligible company within the past 24 months to Global. All financial relationships reported are identified as relevant and mitigated by Global in accordance with the Standards for Integrity and Independence in Accredited CE in advance of delivery of the activity to learners. The content of this activity was vetted by Global to assure objectivity and that the activity is free of commercial bias.
All relevant financial relationships have been mitigated.
Faculty Disclosures
Alex Thiersch | Nothing to disclose |
Bryan Durocher | Nothing to disclose |
Judy Kozlicki | Nothing to disclose |
Bradford Adatto | Nothing to disclose |
Ryan McElwain | Nothing to disclose |
Cathy Christiensen | Nothing to disclose |
George Baxter-Holder | Consulting Fee (e.g., Advisory Board): Galderma, Allergan, Rion Contracted Research (Principal Investigators must provide information, even if received by the institution): Galderma, Allergan, Rion Honoraria: Galderma, Allergan, Rion Speakers' Bureau: Galderma, Allergan, Rion Stock Option Holder (Individual stocks/Stock options; diversified mutual funds do not need to be disclosed): Rion |
Paula Brezavscek | Speakers Bureau: Allergan |
Rylie Bland | Nothing to disclose |
Brittany Ricketts | Nothing to disclose |
James Turcott | Nothing to disclose |
Sahar Saghezchi | Nothing to disclose |
The planners and managers at Global Education Group have no relevant financial relationships to disclose.
The planners and managers at American Med Spa Association have no relevant financial relationships to disclose.
Disclosure of Unlabeled Use
This educational activity may contain discussion of published and/or investigational uses of agents that are not indicated by the FDA. Global Education Group (Global) and American Med Spa Association do not recommend the use of any agent outside of the labeled indications.
The opinions expressed in the educational activity are those of the faculty and do not necessarily represent the views of any organization associated with this activity. Please refer to the official prescribing information for each product for discussion of approved indications, contraindications, and warnings.
Disclaimer
Participants have an implied responsibility to use the newly acquired information to enhance patient outcomes and their own professional development. The information presented in this activity is not meant to serve as a guideline for patient management. Any procedures, medications, or other courses of diagnosis or treatment discussed in this activity should not be used by clinicians without evaluation of patient conditions and possible contraindications on dangers in use, review of any applicable manufacturer’s product information, and comparison with recommendations of other authorities.
Alex R Theirsch
JD, CEO and Founder
American Med Spa Association
Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
Bryan Durocher
Durocher Enterprises
Bryan Durocher is the author of Wake Up… Live the Life You Love… in Beauty, and is the founder of Essentials Spa Consulting and Durocher Enterprises. Durocher was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry magazine, and provides coaching, consulting, global industry trends and marketing solutions for medical spa, spa and industry professionals. He has been published in many articles and has provided business education at a variety of national and international industry events.
George Baxter-Holder
ARNP, DNP, CANS, ISPAN-F, MBA
SkinSpirit
George Baxter-Holder, ARNP, DNP, CANS, ISPAN-F has first-hand knowledge of how beauty-obsessed today’s Hollywood actors are. As a child actor in Hollywood he played the role of a genetically perfect boy on Star Trek: The Next Generation. His “bad boy” character made all around him start to age prematurely. In real life, George plays the “good guy” role. Trained as a board certified Aesthetic Nurse Practitioner and Doctor of Nursing Practice, he helps patients reverse the signs of aging at SkinSpirit Medical Spa in Austin TX. Additionally, he is the most utilized trainer with Galderma Aesthetis and is also one of three faculty at Academy for Injection Anatomy with Chris Surek, MD. He holds a Doctorate from Duke University and a Masters from the University of Washington. And while he is no longer, “genetically perfect” he is working on aging well.
Bradford Adatto JD
Partner
ByrdAdatto
Bradford E. Adatto is a partner at ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. His background is in regulatory, transactional and securities law. Having worked in health care law his entire career, he has an in-depth knowledge of the “dos and don’ts” of this heavily regulated industry. Brad has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures.
Judy Kozlicki
Skytale Group
As a Strategic Advisor of Aesthetics for Skytale Group, Judy Kozlicki’s extensive experience gives her a deep understanding of the aesthetic space. She gets to know each client’s practice individually, identifies the opportunities for growth, adapts best practices and works alongside owners to bring their vision to fruition. Kozlicki was a senior consultant at KZA & Associates before joining Skytale Group. Prior to that, she served as the president of Pinnacle Cosmetic and COO/CCO of Omni Cosmetic, where she played an active role in guiding the strategic vision and rapid growth. Kozlicki also served as the executive director for two private plastic and cosmetic surgery practices; during her time, she helped the owners rebuild their teams and introduced new service lines and technology, which refueled revenue production resulting in increased stability and profitability for the practices. From 2010 to 2015, Kozlicki led the national expansion of LifeTime Fitness’ medical spa business. While serving as the national manager of skin care and medical aesthetics, she opened 33 medical spa locations in 20 states.
James Turcott
Skytale Group
James Turcott is a partner at Skytale Group who excels at simplifying the way clients view the financial performance of their business. Through numerous types of reporting and models, James ensures clients understand what the data actually means. When provided accurate and timely data, clients can confidently make necessary adjustments to their business and capitalize on new opportunities.
Cathy Christensen
COO
American Med Spa Association
Cathy Christensen is the chief operating officer (COO) of the American Med Spa Association. Prior to that, she worked as the Editor-in-Chief of Skin Inc. magazine and Conference Director of the Face & Body events. Using her keen business acumen, Christensen has worked side-by-side with AmSpa CEO and founder, Alex Thiersch, to help grow AmSpa to the largest and most well-respected national membership organization for medical spas in the United States.
Ryan McElwain
DoctorLogic
Ryan McElwain is a digital marketing veteran with more than 10 years of experience. While he launched his career with a focus in automotive, he has since made a name for himself helping health care providers and medical spa owners across the U.S. grow their businesses through online tactics. While always emphasizing the importance of SEO and PPC, he now runs a multi-disciplinary team of search and social experts at DoctorLogic.
Sahar Saghezchi
Founder
Cupertino Facial Esthetics
Sahar Saghezchi is the founder of Cupertino Dental & Facial Esthetics, a Bay Area medical spa specializing in all aspects of non-surgical medical aesthetics, intimacy wellness, and overall beauty and wellness. She started in plastic surgery as a patient care coordinator working with some of the top plastic surgeons in the Bay Area. She moved into consulting, assisting medical spas' growth and expansion. Her passion for aesthetics and her background in practice growth led her to help expand her father’s cosmetic dental practice with the addition of the medical aesthetics side, Cupertino Facial Esthetics. Saghezchi also recently completed a nursing program.