Pricing

This Course Contains:

1. Opening Keynote: Building a Profitable Med Spa

   

   Speaker: Alex R Thiersch, JD, AmSpa
   

   A welcome from AmSpa's Founder and CEO, covering the state of the medical aesthetic industry and an overview of the things you need to know to start your journey as a medical spa professional.


2. The Plan

   

   Speaker: Bryan Durocher, Durocher Enterprises
   Learn the essentials of medical spa business planning including:
   • Developing a business plan;
   • Conducting market research;
   • Setting timelines;
   • Finding your ownership style;
   • Profitably designing your space.


3. The Delicate Art of the Consultation

   

   Speaker: George Baxter-Holder, DNP, ARNP, CANS
   

   The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments.
   • How to make consultations as profitable and useful as possible.
   • Who should be performing the consultation?
   • Determining whether it should have a price tag.
   • Data points, tracking methods and benchmarks.


4. The Law

   

   Speaker: Brad Adatto, JD, Partner, ByrdAdatto
   

   Understand the regulations that govern medical aesthetic practices.
   • Overview of regional rules and regulations affecting the medical spa and aesthetic industry.
   • Current hot-topic state-specific issues affecting the industry.
   • Ownership: Who can own a medical spa? How best to structure a corporation.
   • Medical spa supervision and delegation: Must a physician be present and examine every new patient? 
   • Patient privacy.
   • Medical advertising
   • Reputation management and responding to negative reviews
   
   
5. The Financials

   

   Speakers: Judy Kozlicki and James Turcott, Skytale Group

   • Overview of financial statements – discover the best practices on regularly reviewing your financials.
   • Understanding cash flow and how to maximize it.
   • Increasing profitability – Identifying the opportunities to increase revenue and decrease expenses.
   • Creating a budget - the revenue formula, estimating expenses, predicting cash flow.
   • Ongoing measurement and follow up of financial metrics and goals.


6. How Emotional Intelligence and Leadership Will Make or Break Your Business

   

   Speaker: Cathy Christensen, President and COO, AmSpa



7. The Marketing Plan and Social Media 

   

   Speaker: Ryan McElwain, DoctorLogic
   

   Marketing techniques and avenues: Which ones are right for you?
   • How to develop and write a marketing plan, step-by-step.
   • The importance of digital marketing and how powerful it can be.
   • Timing and frequency.
   • Budgeting benchmarks.
   • Marketing tips and tried-and-true techniques.
   • New marketing avenues that show promise.
   • Identifying the best social media outlets for your business.
   • Developing a social media strategy that aligns with your goals and manpower.


8. KPIs: How Knowing Them Will Maximize Your Revenue 

   

   Speaker: Judy Kozlicki, Skytale Group
   

   The long term sustainability of your aesthetic practice.
   • How to increase hourly value.
   • Which KPI’s you need to measure, how to measure them, and what to do now that you have the data.
   • How to increase overall profitability.
   • Important numbers and common mistakes.
   • Explore real case studies of medical spas that have operationalized a set of lagging KPIs for a positive, business-building result. Learn what a financial team looks for and how they act to improve operations and financials resulting in a stronger, more profitable business.


9. Medical Spa Success Panel

   
   

   

   Panelists: Paula Brezavscek, PA-C, Azala Skin Clinic; Rylie Bland and Brittany Ricketts, House of Preservation; Sahar Saghezchi, Cupertino Facial Esthetics



10. The Team

    

    Speaker: Bryan Durocher, Durocher Enterprises
    

    The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include: 
    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.


11. Choosing the Right Treatments for Your Medical Aesthetics Practice

    

    Speaker: Sahar Saghezchi, RN, Owner, Cupertino Facial Esthetics
    

    Although it may seem like a no-brainer, identifying the right treatments for your practice to offer is dependent on many factors that differ and evolve throughout the various stages of your business. In this session, learn how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings. These decisions will be made by reviewing a variety of important factors, including:
    • Up-front capital;
    • Cost of consumables;
    • Staff composition and scope of practice; and
    • Unique value proposition.

Full CME Information

• Virtual Boot Camp
• 3/1/24 - 3/1/25
• “This activity is jointly provided by Global Education Group and American Med Spa Association.”

Target Audience

This activity has been designed to meet the educational needs of physicians, nurses, APRNs, PAs, and other professionals involved in the care of patients searching for non-invasive medical aesthetic treatments.

Statement of Need/Program Overview

The program provides business, legal, regulatory, and clinical information to help medical aesthetic providers and medical spas deliver safe and effective treatments while maintaining successful businesses.

Educational Objectives

After completing this activity, the participant should be better able to:

• Identify patients in need of non-invasive medical aesthetic treatments.
• Identify the most effective techniques and technologies in the field and improve business and financial practices.
• Interpret legal guidelines relating to practice ownership, practice management, provider scope of practice, provider compensation, patient privacy, and other regulatory concerns.
• Identify patient safety concerns connected to non-invasive medical aesthetic treatments; and
• Identify the proper and legal scope of practice for various professionals relating to non-invasive medical aesthetic treatments.

Physician Accreditation Statement

This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Global Education Group (Global) and American Med Spa Association.  Global is accredited by the ACCME to provide continuing medical education for physicians.

Physician Credit Designation

Global Education Group designates this live show for a maximum of 9.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Global Contact Information

For information about the accreditation of this program, please contact Global at 303-395-1782 or cme@globaleducationgroup.com.

Instructions for Obtaining Credit

Once you've finished the course, log in to the AmSpa customer portal at account.americanmedspa.org to complete your evaluation and get your certificate.

1. Click "CME" in the left-hand menu (or the drop down menu on mobile.)
2. Click to the virtual education course you've completed.
3. Pass the Knowledge Check at a rate of 70% or higher.
4. Fill out the CME Evaluation Survey

Once these steps are completed your certificate will be instantly generated for immediate download. You'll be able to return to the customer portal to re-download at any time.

Fee Information& Refund/Cancellation Policy

·       All registration fees are in U.S. dollars. Registrations will NOT be processed without full payment.

·       No refunds: all sales are final.

·       Course expires six months after first accessing

Disclosures of Relevant Financial Relationships

Global Education Group (Global) adheres to the policies and guidelines, including the Standards for Integrity and Independence in Accredited CE, set forth to providers by the Accreditation Council for Continuing Medical Education (ACCME) and all other professional organizations, as applicable, stating those activities where continuing education credits are awarded must be balanced, independent, objective, and scientifically rigorous. All persons in a position to control the content of an accredited continuing education program provided by Global are required to disclose all financial relationships with any ineligible company within the past 24 months to Global. All financial relationships reported are identified as relevant and mitigated by Global in accordance with the Standards for Integrity and Independence in Accredited CE in advance of delivery of the activity to learners. The content of this activity was vetted by Global to assure objectivity and that the activity is free of commercial bias.

All relevant financial relationships have been mitigated.

Faculty Disclosures

The planners and managers at Global Education Group have no relevant financial relationships to disclose.

The planners and managers at American Med Spa Association have no relevant financial relationships to disclose.

Disclosure of Unlabeled Use

This educational activity may contain discussion of published and/or investigational uses of agents that are not indicated by the FDA. Global Education Group (Global) and American Med Spa Association do not recommend the use of any agent outside of the labeled indications.

The opinions expressed in the educational activity are those of the faculty and do not necessarily represent the views of any organization associated with this activity. Please refer to the official prescribing information for each product for discussion of approved indications, contraindications, and warnings.

Disclaimer

Participants have an implied responsibility to use the newly acquired information to enhance patient outcomes and their own professional development. The information presented in this activity is not meant to serve as a guideline for patient management. Any procedures, medications, or other courses of diagnosis or treatment discussed in this activity should not be used by clinicians without evaluation of patient conditions and possible contraindications on dangers in use, review of any applicable manufacturer’s product information, and comparison with recommendations of other authorities.