Learning Center

Catalog Advanced Search

Search by Category
Search by Format
Search by Type
Sort By
Search by Favorites
Search by Keyword
Search by Category
Search by Format
Search by Type
Search by Speakers
Credits Offered
Search in Packages
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Favorites
Search by Keyword
Sort By
  • Contains 1 Component(s)

    This webinar discusses the potential ramifications of Texas HB 3749, and how it would impact the NPs and PAs in medical spas if it passes.

    Last week a bill was introduced in Texas that would drastically affect med spas, severely reducing the scope of nurse practitioners and physician assistants in aesthetic practices. As written, HB 3749 would overly restrict trained, licensed, legally compliant practitioners while not doing enough to safeguard the public against the risks of unlicensed persons illegally administering medical aesthetic treatments.

    AmSpa hosted a webinar on Tuesday, March 11 to break down the provisions in the bill, outline how it might affect the med spa industry and provide next steps to take for medical aesthetic professionals to make their voices heard.

    If you live in Texas and would like to make your voice heard, click here to find your state representative.

    See the Handouts tab to download a form letter to state your opposition.



    American Med Spa Association (AmSpa’s) Formal Position on HB 3749

    1.     AmSpa opposes this bill and encourages its members and the medical aesthetics industry to do the same. AmSpa will work hard to defeat this bill and asks for the support of the industry to helps its efforts.

    2.     AmSpa believes that the family of Jenifer Cleveland deserves accountability from medical spas that employ unsupervised, unlicensed, or undertrained individuals to perform medical treatments, or who disregard existing medical regulations.

    3.     Although medical aesthetics is overwhelmingly a safe, trustworthy, and professional industry that prioritizes patient safety, incidents such as Jenifer Cleveland’s untimely death at Luxe Med Spa are tragic, unacceptable, and must never be tolerated in any area of health care.

    4.     HB 3749 makes medical spas less safe by needlessly removing trained and qualified advanced practitioners from assessment and supervisory roles.

    5.     HB 3749 fails to address the existing issues faced by the medical aesthetics industry, including unlicensed and undertrained providers, illegally sourced product, lack of trained supervision, and lack of education on medical regulations.

    6.     AmSpa maintains that medical spas are medical facilities. The medical laws and regulations of each state govern medical practice in that state, and medical spas are necessarily included in that regulatory framework.

    7.     The State of Texas has extensive, thorough, and specific regulations addressing the practice of medical aesthetics. These regulations provide a safer, more robust, and more specific regulatory framework that HB 3749 provides, and, if adhered to and enforced, would likely have prevented the death of Jenifer Cleveland.

    8.     In the event that any state seeks legislation or regulation addressing medical aesthetics individually, AmSpa supports a clear, straightforward legal framework that comports with existing state health care laws, creates standardized practice and training requirements, and allows for consistent enforcement. It opposes overly excessive, limiting, or restrictive regulations inconsistent with existing principles of health care law. 

    9.     AmSpa supports well-informed, practical regulations that ensure patient safety while avoiding reactive legislation that overreaches or harms an already safe industry.

    10.  AmSpa is committed to rejecting any so-called "medical spas" that fail to follow the laws and regulations of medical practice or engage in unsafe and/or unethical practices.

    11.  AmSpa is committed to educating the industry and legislatures about the medical aesthetics industry in order to encourage meaningful and consistent enforcement, and to prevent unsupervised, unlicensed, or undertrained individuals administering medical treatments.

    Alex R Theirsch

    JD, Founder and CEO

    American Med Spa Association

    Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.

    Cathy Christensen

    President and CSO

    American Med Spa Association

    Cathy Christensen is the President and CSO of the American Med Spa Association (AmSpa) and has been with the company since its infancy, joining as director of operations in 2013. Prior to this, she worked in the publishing industry, where she began as an editorial assistant and transitioned into her second career in operations of AmSpa after climbing the ladder to become the editor-in-chief of Skin Inc. magazine and the conference director of the Face & Body events. Christensen has contributed to AmSpa’s significant growth since 2013, and oversees team members who specialize in marketing, membership, sales, events, legal, and content. She prides herself in her ability to embrace challenges and persevere, and even have a little fun while doing i.

    Patrick O’Brien, JD

    General Counsel

    AmSpa

    Patrick O’Brien, JD is the General Counsel for the American Med Spa Association. Patrick’s practice focuses on state and federal health care laws and regulations, and legislative developments in health care primarily for the aesthetic industry. He provides educational and informational resources to AmSpa’s members to help them navigate their state’s regulatory landscape and assisting AmSpa in its legislative efforts.

    Taylor Siemens

    NP-C

    Vitalyc & My Aesthetic Training

    Taylor Siemens, NP-C, a board-certified nurse practitioner recognized by the American Association of Nurse Practitioners, is a dynamic force in the world of aesthetic medicine. As the vice president of operations at Vitalyc Medspa and the founder of My Aesthetic Training, she seamlessly marries the expertise of a practitioner of medicine with that of a multi-site business operator. Siemens's journey into aesthetic medicine commenced as an operating room nurse specializing in facial plastic surgery. Through her diverse patient interactions, Taylor has honed a profound understanding of the aging process, fueling her skillset in crafting comprehensive, multi-modality treatment solutions that align seamlessly with patients' aesthetic objectives.

  • Contains 1 Component(s)

    There are so many factors to consider when building profitable membership programs that develop client retention and loyalty, from finding the right mix of services to delighting clients with extra benefits to employee engagement.

    There are so many factors to consider when building profitable membership programs that develop client retention and loyalty, from finding the right mix of services to delighting clients with extra benefits to employee engagement. Hear from Michael Zanetti—board chairman of Erasable Med Spa and co-chairman for the Florida chapter of AmSpa—on what it takes to create the perfect program. You will walk away with strategies to put into place in the new year, including how to create a VIP membership program that builds exclusivity and creates loyal clients, tips for tracking and reporting on membership revenue and incorporating automated scenarios, expert advice on what ingredients to build into memberships so you do not end up with too many “flavor combinations,” and best practices in educating your staff about the dos and don’ts of promoting memberships.

    Tyler Terry

    Director of Sales

    TouchMD

    Tyler Terry brings more than 12 years of experience in technology innovation for aesthetic specialty practices, including his tenure as a partner at TouchMD. In 2017, he spearheaded the company’s entry into the med spa market, establishing valuable partnerships with industry-leading vendors and consultants. Now leading Nextech’s med spa initiative since TouchMD was acquired, Terry remains committed to driving cutting-edge solutions that transform the aesthetic industry.

    Michael Zanetti

    Erasable Med Spa

    Michael Zanetti serves as the chairman of Erasable Med Spa and Aesthetics Institute, a multi-million-dollar organization that delivers highly rated aesthetic results while training business and clinical operators around the globe. For the last 10 years, Erasable has averaged double-digit growth and recently completed its 5,200-square-foot flagship office space in the heart of Tampa, Florida. In addition, Zanetti serves as the co-chair of AmSpa's Florida chapter, along with being a KOL to Nextech and Sciton.

  • Contains 1 Component(s)

    Discover why Q1 is the most critical quarter for your medical spa's success in 2025.

    Discover why Q1 is the most critical quarter for your medical spa's success in 2025. In this webinar, explore how starting the year strong with strategic planning and execution can set the tone for sustained growth and profitability. This session will cover key trends shaping the med spa industry, effective marketing techniques to attract high-value clients, building an effective membership/loyalty program to boost patient retention, and more actionable steps to ensure your Q1 efforts pave the way for success for the remainder of the year. Whether you’re a seasoned med spa owner or new to the industry, this webinar will equip you with actionable strategies to thrive in 2025 and beyond.

    Audrey Neff

    Senior Director of Marketing Strategy

    PatientNow

    Audrey Neff currently serves as the senior director of marketing strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Neff brings a decade of experience in sales and marketing within the medical aesthetics field, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, published peer-reviewed author, host of the True to Form Podcast, and has held faculty positions for 28+ medical associations, societies and conferences across the globe.

  • Contains 1 Component(s)

    As Google celebrates 25 years, digital marketing for aesthetic practices has become more complex. In this webinar, MyAdvice will cover the essentials of adapting to upcoming SEO changes and building a strategy for sustainable revenue.

    As Google celebrates 25 years, digital marketing for aesthetic practices has become more complex. In this webinar, MyAdvice will cover the essentials of adapting to upcoming SEO changes and building a strategy for sustainable revenue. Join this webinar to understand Google’s evolving revenue model and algorithm updates, and learn how to position your med spa to attract more patients online. Michael Antosy will go beyond typical digital marketing pitfalls, such as isolated social media efforts, and focus on creating a cohesive, growth-oriented strategy aligned with your business goals. Discover how strategic SEO and digital tactics can generate a steady flow of high-quality leads, helping you grow your practice effectively. During this session for aesthetic practice owners, MyAdvice will equip you with the tools and insights to make 2025 your most successful year yet.

    Michael Antosy

    Practice Growth Consultant

    MyAdvice

    Michael Antosy is a national speaker and practice growth consultant at MyAdvice. He has consulted with thousands of aesthetic practices since 2010, and his counsel and guidance have been transformative in making his clients' lives better by saving them time, earning more profit and helping to make his practices more competitive in their markets. Antosy's passion is in helping his clients succeed.

  • Contains 1 Component(s)

    In this webinar, Weave will explore how modern technology can transform your med spa operations, increase profitability and enhance patient satisfaction.

    In this webinar, Weave will explore how modern technology can transform your med spa operations, increase profitability and enhance patient satisfaction. Learn how to harness the power of AI to streamline processes, improve patient care and personalize marketing efforts. Discover how digital payments simplify transactions and increase collections, while VoIP phones and two-way texting enhance patient communication. Weave will also cover the impact of automated appointment and recall reminders, bulk texting for promotions or updates, and email marketing strategies to nurture patient relationships. Plus, learn how to collect and manage reviews to build trust and grow your online reputation. Join Weave for actionable insights and practical tools to drive business growth, improve efficiency and deliver an exceptional patient experience.



    Nate Nelson

    Sr. Director, Product Marketing

    Weave

    As a veteran with more than 15 years in health care tech, Nate Nelson is an expert on helping practices implement solutions that improve quality and reach of care while streamlining staff efficiency to ensure the best patient experience possible. For the past three years, Nelson has led Weave’s efforts to bring new and improved products and functionality to market.

  • Contains 1 Component(s)

    Get ready to unlock the secrets to success in your aesthetic business with the leadership team of Lumenis Go.

    Get ready to unlock the secrets to success in your aesthetic business with the leadership team of Lumenis Go. This engaging presentation dives into the world of key performance indicators (KPIs), revealing how these powerful metrics can be your business's best friends. It will explore essential KPIs, such as lead-to-patient conversion rate and gross revenue, breaking them down into bite-sized insights. Know what factors to consider when calculating the ROI of decisions regarding hiring, incorporating new technologies, and adding new devices and service lines in your business. Learn how to boost team engagement and make savvy decisions that drive revenue growth while keeping your patients smiling. By embracing these metrics, you'll not only refine your strategy but also create a thriving culture of data-driven excellence. Join Lumenis for this exciting journey to learn how Lumenis Go can elevate your business to new heights.

    Daniel Shemesh

    Vice President, Data & Digital Solutions

    Lumenis

    Daniel Shemesh is vice president, data and digital solutions at Lumenis. Shemesh joined Lumenis in February 2015, bringing to his role financial analysis, project management and entrepreneurial experience. He began his career at Lumenis in financial and strategic planning, eventually assuming the role of senior director of strategy and chief of staff to the CEO. In his current role, he drives Lumenis’s efforts to develop a more customer-centric identity, creating solutions and offerings designed to deepen relationships and increase customer success, such as the Lumenis Go program. Shemesh holds an MBA from the Tel Aviv University and a BA summa cum laude from University of California, Los Angeles.

    Randy Torban

    Randy Torban has dedicated the past 17 years to identifying, creating and enhancing workflows, and deciphering raw data trends and transforming them into actionable KPls for small to medium-sized retail and health care clients. Formerly serving as the senior practice analyst at Symplast EHR, Torban has worked with more than 300 plastic surgery practices and med spas, helping them maximize patient conversion and understand the metrics needed to track performance. Currently serving as a consultant for prominent industry leaders including EntityMed’s AI Beauty Simulator and for the Lumenis Go Program, Torban now helps aesthetic businesses deploy strategies that optimize the lead-to-patient journey and capitalize on patient lifetime value.

  • Contains 1 Component(s)

    Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones.

    Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones. This dynamic session is crafted for med spa owners and managers ready to elevate their business to the next level. Dive deep into understanding and leveraging your data for intelligent decision-making and discover how to build winning incentive programs that keep your team motivated. Plus, gain expert insights on marketing techniques to set you apart from the competition and drive your profits. Don’t miss out on this opportunity to refine your strategy and position your medical spa for growth—reserve your spot now and transform how you do business.

    Skya Jones

    Education Manager

    Boulevard

    Skya Jones is the med spa education manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and medical spa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.

  • Contains 1 Component(s)

    As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings.

    As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings. This exclusive webinar aims to equip med spa owners with the tools needed for a successful holiday rush, from improving customer engagement to increasing operational efficiency. In this engaging session, attendees will explore:

    • Exclusive Survey Data & Learnings: Learn what to expect in terms of consumer spending and preferences for this holiday season.
    • Harnessing AI for Lead Conversion: Discover innovative AI tools and strategies that can help you attract, engage and convert more potential clients. Learn how to personalize interactions and streamline your follow-up processes to turn interest into appointments.
    • Optimizing Your Phone System: Find out how a modern phone system can revolutionize the way you manage leads and calls. Learn about features that enhance communication efficiency and ensure no opportunity slips through the cracks.

    Shannon Blake

    Director of Medical Spa Partnerships

    Podium

    Shannon Blake is the Director of Medical Spa Partnerships at Podium, bringing extensive experience and a strong passion for the industry. She specializes in empowering local Medical Spas to excel in a competitive market by modernizing operations and leveraging AI for accelerated growth and improved client satisfaction. Shannon is dedicated to driving innovation and helping spas achieve lasting success.

    Traci Andreason

    Owner

    Rise Rejuvenation Center

    Traci Andreason is the founder of Rise Rejuvenation Center. She is a board-certified nurse practitioner and experienced advanced aesthetic injector with a background in facial plastics. She is a speaker and national trainer for her industry and is the CEO/owner of Injector’s Guide, a learning platform for medical professionals.

  • Contains 1 Component(s)

    While millennials currently hold roughly 30% of the market share in medical aesthetics, they remain the only consumer group with full purchasing power expected to gain market share over the next five years.

    While millennials currently hold roughly 30% of the market share in medical aesthetics, they remain the only consumer group with full purchasing power expected to gain market share over the next five years. With that said, millennials (followed by older Gen Z consumers) come with unique nuances in how they research, choose and remain loyal to aesthetic providers. In this course, attendees will learn three impactful strategies that practices should implement to increase acquisition, per-patient spend, and loyalty with millennial and Gen Z patients. Topics of discussion include improving your before-and-after photo process, building a successful membership program, and more.

    Audrey Neff

    Senior Director of Marketing Strategy

    PatientNow

    Audrey Neff currently serves as the senior director of marketing strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Neff brings a decade of experience in sales and marketing within the medical aesthetics field, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, published peer-reviewed author, host of the True to Form Podcast, and has held faculty positions for 28+ medical associations, societies and conferences across the globe.

  • Contains 1 Component(s)

    In today's competitive landscape, your medical spa's success hinges on more than just quality treatments.

    In today's competitive landscape, your medical spa's success hinges on more than just quality treatments. Join Growth99 Founder and President, Cameron Hemphill, for an eye-opening webinar that exposes the hidden risks of neglecting crucial business aspects. Discover why lack of sales training could be costing you valuable clients, outdated marketing strategies may render your medical spa invisible, and inefficient lead systems might be letting potential revenue slip away. Learn how top-performing med spas stay ahead by mastering these critical areas. Hemphill will share industry insights, practical tips and proven strategies to revitalize your med spa's growth. Don't let competitors outpace you. Secure your med spa's future by understanding the dangers of complacency and the power of proactive business management. Register now to turn potential risks into opportunities for success. Your medical spa's prosperity depends on staying informed and ahead of the curve.

    Cameron Hemphill

    Founder and President

    Growth99

    Cameron Hemphill, Founder and President of Growth99, is a visionary leader in the aesthetic and elective wellness industry. With extensive experience in digital marketing, CRM, and sales optimization, Cameron has transformed Growth99 from a reputation management tool into a comprehensive marketing automation platform. Serving over 1000 practices and 2300+ professionals, Growth99 drives practice growth through innovative solutions. Cameron's impressive track record includes founding and selling companies with 8-figure valuations. His expertise empowers MedSpa and wellness practices to build strong brands and achieve operational excellence in competitive markets.