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Contains 1 Component(s) Includes a Live Web Event on 12/12/2024 at 2:00 PM (EST)
As Google celebrates 25 years, digital marketing for aesthetic practices has become more complex. In this webinar, MyAdvice will cover the essentials of adapting to upcoming SEO changes and building a strategy for sustainable revenue.
As Google celebrates 25 years, digital marketing for aesthetic practices has become more complex. In this webinar, MyAdvice will cover the essentials of adapting to upcoming SEO changes and building a strategy for sustainable revenue. Join this webinar to understand Google’s evolving revenue model and algorithm updates, and learn how to position your med spa to attract more patients online. Michael Antosy will go beyond typical digital marketing pitfalls, such as isolated social media efforts, and focus on creating a cohesive, growth-oriented strategy aligned with your business goals. Discover how strategic SEO and digital tactics can generate a steady flow of high-quality leads, helping you grow your practice effectively. During this session for aesthetic practice owners, MyAdvice will equip you with the tools and insights to make 2025 your most successful year yet.
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Contains 1 Component(s) Includes a Live Web Event on 11/14/2024 at 2:00 PM (EST)
Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones.
Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones. This dynamic session is crafted for med spa owners and managers ready to elevate their business to the next level. Dive deep into understanding and leveraging your data for intelligent decision-making and discover how to build winning incentive programs that keep your team motivated. Plus, gain expert insights on marketing techniques to set you apart from the competition and drive your profits. Don’t miss out on this opportunity to refine your strategy and position your medical spa for growth—reserve your spot now and transform how you do business.
Skya Jones
Education Manager
Boulevard
Skya Jones is the med spa education manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and medical spa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.
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Contains 1 Component(s) Includes a Live Web Event on 11/07/2024 at 2:00 PM (EST)
As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings.
As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings. This exclusive webinar aims to equip med spa owners with the tools needed for a successful holiday rush, from improving customer engagement to increasing operational efficiency. In this engaging session, attendees will explore:
- Exclusive Survey Data & Learnings: Learn what to expect in terms of consumer spending and preferences for this holiday season.
- Harnessing AI for Lead Conversion: Discover innovative AI tools and strategies that can help you attract, engage and convert more potential clients. Learn how to personalize interactions and streamline your follow-up processes to turn interest into appointments.
- Optimizing Your Phone System: Find out how a modern phone system can revolutionize the way you manage leads and calls. Learn about features that enhance communication efficiency and ensure no opportunity slips through the cracks.
Shannon Blake
Director of Medical Spa Partnerships
Podium
Shannon Blake is the Director of Medical Spa Partnerships at Podium, bringing extensive experience and a strong passion for the industry. She specializes in empowering local Medical Spas to excel in a competitive market by modernizing operations and leveraging AI for accelerated growth and improved client satisfaction. Shannon is dedicated to driving innovation and helping spas achieve lasting success.
Traci Andreason
Owner
Rise Rejuvenation Center
Traci Andreason is the founder of Rise Rejuvenation Center. She is a board-certified nurse practitioner with a background in facial plastics. She offers injectable treatments including tox, filler, regenerative treatments, and restorative intimate health services. Traci is passionate about enhancing natural beauty and helping people feel their very best. She encourages a healthy lifestyle to promote longevity and overall well-being. She is also a speaker and national trainer for Galderma and is the CEO/owner of Injector’s Guide, a learning platform for medical professionals globally. Traci founded Utah Injectors Association, an educational non-profit, and continues to encourage collaboration and improved industry standards among her members and peers.
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In today's competitive landscape, your medical spa's success hinges on more than just quality treatments.
In today's competitive landscape, your medical spa's success hinges on more than just quality treatments. Join Growth99 Founder and President, Cameron Hemphill, for an eye-opening webinar that exposes the hidden risks of neglecting crucial business aspects. Discover why lack of sales training could be costing you valuable clients, outdated marketing strategies may render your medical spa invisible, and inefficient lead systems might be letting potential revenue slip away. Learn how top-performing med spas stay ahead by mastering these critical areas. Hemphill will share industry insights, practical tips and proven strategies to revitalize your med spa's growth. Don't let competitors outpace you. Secure your med spa's future by understanding the dangers of complacency and the power of proactive business management. Register now to turn potential risks into opportunities for success. Your medical spa's prosperity depends on staying informed and ahead of the curve.
Cameron Hemphill
Founder and President
Growth99
Cameron Hemphill, Founder and President of Growth99, is a visionary leader in the aesthetic and elective wellness industry. With extensive experience in digital marketing, CRM, and sales optimization, Cameron has transformed Growth99 from a reputation management tool into a comprehensive marketing automation platform. Serving over 1000 practices and 2300+ professionals, Growth99 drives practice growth through innovative solutions. Cameron's impressive track record includes founding and selling companies with 8-figure valuations. His expertise empowers MedSpa and wellness practices to build strong brands and achieve operational excellence in competitive markets.
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Join an important community call hosted by Lindsey Shaw, vice president of practice development, Clarity Technologies, who will delve into the critical aspects of measuring success through conversion rates.
Join an important community call hosted by Lindsey Shaw, vice president of practice development, Clarity Technologies, who will delve into the critical aspects of measuring success through conversion rates. You'll learn about the differences between static and dynamic conversion rates and understand why tracking these metrics is essential for the growth and efficiency of your practice. Shaw will guide you through practical strategies and tools to effectively monitor and improve your conversion rates. Don't miss this opportunity to enhance your practice's performance and achieve remarkable results.
Lindsey Shaw,
VP of Practice Development
Clarity Technologies
Lindsey Shaw, VP of Practice Development at Clarity Technologies, has dedicated her career to the healthcare industry. With a Master’s Degree and over 15 years of experience in healthcare administration and team management, she excels in using data to drive problem-solving and achieve goals. Lindsey is passionate about mentoring in communication, customer service, and process improvement. Her recent role as a Practice Administrator in an integrative medicine and medispa practice has uniquely positioned her to understand client challenges. Lindsey is committed to sharing her extensive knowledge and experience to help other practices grow and succeed.
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Explore how the gut microbiome, particularly Akkermansia muciniphila, plays a vital role in natural GLP-1 production, healthy weight maintenance and overall wellness.
Explore how the gut microbiome, particularly Akkermansia muciniphila, plays a vital role in natural GLP-1 production, healthy weight maintenance and overall wellness. Join Joseph Gretzula, DO, FAAD, and Christina O’Connor, RD, to learn how this powerful microbe can support clients' aesthetic goals by promoting balanced metabolism and enhanced vitality. Discover actionable strategies to incorporate gut health into your practice and provide comprehensive wellness solutions that align with today’s holistic approach to beauty.
Dr. Joseph Gretzula, DO, FAAD
Joseph C. Gretzula, DO, FAAD, is a board-certified dermatologist with over 39 years of experience. He is the director of Boynton Beach Dermatology in South Florida and is the founder and medical director of Beauty Within, a wellness and anti-aging center created to transform traditional medicine to achieve healthy human longevity in a more personalized manner. Dr. Gretzula is recognized by the American Academy of Dermatology and is internationally recognized as an expert in aesthetics, lasers and skin cancer. He is a key opinion leader for both InMode and UltraClear and serves on the medical advisory board of ZEO Scientifix. Dr. Gretzula also holds a bachelor of science degree in pharmacy from the Philadelphia College of Pharmacy and Science. He incorporates that knowledge into his practice, providing a more precise and personalized form of medicine incorporating mindful meditation, nutrition, peptide therapy, sleep and stress management to promote overall health and anti-aging benefits.
Christina O’Connor, RD
Pendulum Therapeutics
Christina O’Connor, RD Christina O'Connor, RD, is a registered dietitian and the senior health care account manager at Pendulum Therapeutics. She received her Bachelor of Science at James Madison University and completed her dietetic internship through the Virginia Department of Health. O'Connor spent her early career working in pediatrics, where she fell in love with microbiome science during her role as a NICU dietitian at The Children’s Hospital of the King’s Daughters. She was instrumental in helping to bring to life one of the area's first donor human milk banks.
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In a rapidly evolving landscape, it's crucial to let your systems and tools do the heavy lifting so you can focus on what truly matters—nurturing your team and fostering growth.
In a rapidly evolving landscape, it's crucial to let your systems and tools do the heavy lifting so you can focus on what truly matters—nurturing your team and fostering growth. Join Skya Jones, medical spa education manager at Boulevard, for an insightful session that spotlights your most valuable asset: your people.Explore how integrating AI and automation can reduce workloads and boost efficiency, allowing you to invest more time in developing a happy and motivated team. A thriving team leads to satisfied clients and an overall exceptional client experience.Discover practical strategies for harnessing technology, streamlining your workflows, and creating a resilient and dynamic work environment. Whether you're a manager or a business owner, this session will provide you with the knowledge and skills to retain top talent and drive your business forward.
Skya Jones
Education Manager
Boulevard
Skya Jones is the med spa education manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and medical spa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.
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- Non-member - $60
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The upcoming changes to Allergan’s Allē Loyalty Program have sparked significant discussion among medical spas. This free, hour-long webinar with members of Allergan's executive team addresses questions and feedback from the med spa community.
Allergan executives joined AmSpa on a webinar to address your concerns about the new Allē loyalty program.
The impending updates to Allergan’s Allē loyalty program have spurred a lot of passionate dialogue among medical spas in recent weeks as practices try to understand how to adapt to the changes before the launch on September 30. AmSpa has listened to your concerns and brought in key executives from Allergan Aesthetics to respond.
As part of AmSpa's mission to provide guidance and clarity on overcoming obstacles in the aesthetic space, CEO and founder Alex Thiersch held a discussion with Jasson Gilmore, Senior Vice President of US Marketing and Data Labs at Allergan Aesthetics, and Heidi Shurtz, Vice President Loyalty Programs and Field Marketing at Allergan Aesthetics. We’ve collected your feedback and addressed it on air to try to get answers straight from the source.
Note:
This recording was a result of a previous webinar in which Julie Bass Kaplan, FNP-BC and Erika Barry, NP-C voiced the concerns they held about the program changes and what they were hearing from around the industry.
Click here to view the recording.
Once you log in you can also click to the Handouts tab to download a PDF of Frequently Asked Questions that AmSpa compiled regarding the program changes to help you chart your path forward. We will continue to develop information and resources in the coming weeks so you can set your practice up for success.
Alex R Theirsch
JD, CEO and Founder
American Med Spa Association
Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
Heidi Shurtz
Vice President Loyalty Programs and Field Marketing
Allergan Aesthetics
Heidi Shurtz is the Vice President Loyalty Programs and Field Marketing at Allergan Aesthetics, an AbbVie company. She began her career at Toyota Motor Sales where she held various positions, ultimately leading Owner Loyalty, leaving in 2006 to work at an ad agency. Heidi was recruited to Allergan to start database marketing in 2009. She has been at Allergan for over 16-years creating and obsessing over consumer loyalty, first with Brilliant Distinctions® which was the first ever consumer loyalty program in the pharmaceutical space. After 11-years, the program was completely relaunched in 2020 as Allē. Heidi also oversees B2B loyalty, consumer and provider promotions, sponsorships, partnerships, Allergan Digital Consultants, contract management and field marketing.
A Southern California native, Heidi stayed local and earned her undergraduate degree at Cal State Fullerton where she went on to gain her master’s in professional communications. A Denver Broncos fan by marriage. She has proudly raised two children with her husband Bryan. Madisyn and Jason are officially off the payroll with successful careers of their own.
Jasson Gilmore
Senior Vice President of US Marketing and Data Labs
Allergan Aesthetics
Jasson Gilmore is Senior Vice President of US Marketing and Data Labs at Allergan Aesthetics, an AbbVie Company. Jasson joined Allergan Aesthetics in 2018 with the focus of creating Data Labs, a team that uses data science, engineering, personalization and digital marketing strategies to help drive the aesthetics business. The team launched Allē, a user-friendly loyalty platform, along with many new promotional activities like Botox Cosmetic Day and digital marketing efforts. Jasson also oversees US marketing for both professional and consumer. And he leads the strategic accounts team.
Prior to joining Allergan, Jasson was a start-up entrepreneur for over 16 years having co-founded three companies in consumer and health technology including The Patient’s Guide, and Belly Ballot. Jasson spent time at Obalon Therapeutics as their Chief Commercial Strategist.
Jasson has authored two patents surrounding the optimal measurement and conversion tracking of inbound consumer inquires to paying customers. He’s a graduate of UC Irvine with a degree in Political Science.
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Alex Thiersch will held a live discussion with industry leaders to discuss upcoming changes to the Allē loyalty program.
Recent changes to Allergan’s Allē Loyalty Program have raised a lot of questions among providers in the industry. AmSpa is committed to understanding the challenges of med spa owners and providers and developing solutions to help them thrive. To try to get to the heart of the issues surrounding the program changes, AmSpa CEO and founder Alex Thiersch held a live discussion with industry leaders Julie Bass Kaplan FNC-BC and Erika Barry, NP-C to discuss the new program and its potential impact on the industry. This hour-long webinar is free for all registrants.
Topics include:
- How is the Allē loyalty program changing?
- What do practices need to know about potential ramifications?
- Are there recommendations on how to move forward once the potential changes go into effect?
Note:
One week after the recording of this webinar, AmSpa collected the feedback we heard from you and brought in two members of the Allergan executive team to respond.
Click here to view the recording.
Once you log in you can also click to the Handouts tab to download a PDF of Frequently Asked Questions that AmSpa compiled regarding the program changes to help you chart your path forward. We will continue to develop information and resources in the coming weeks so you can set your practice up for success.
Erika Barry
NP-C, MSN
Moksha Aesthetics
Erika Barry, aka InjectorBunny, is one of the top aesthetic injectors in the country. She serves as an international trainer for industry power players such as Allergan, Revance and Galderma, and as a leading speaker for Evolus, Merz and InMode, where she also serves as expert faculty. Additionally, Barry provides her own private group training sessions across the country, spending a significant portion of her career educating top doctors, NPs, PAs and RNs on cutting-edge neuromodulator injections and dermal filler techniques. Barry partnered with a fellow injector to open Moksha Aesthetics, a state-of-the-art medical spa in Potomac, Maryland. In addition to Moksha, she has built a virtual community of injectors through her platform on Patreon, with subscribers from around the world tuning in to learn about all things aesthetics. Through her page, Barry demonstrates injection techniques, showcases how to consult with patients, discusses business development and growth, makes product suggestions and lectures on anatomy. Barry was the first internationally recognized injector to start a virtual-learning platform for fellow injectors and medical providers looking to get into the industry, making aesthetics education easily accessible and more affordable for health care professionals.
Julie Bass Kaplan
FNP, BC, CANS
Disappearing Act Medical Aesthetics
Julie Bass Kaplan, FNP-BC, CANS, is a family nurse practitioner who began her medical aesthetics career in 1999 when she founded Disappearing Act Medical Aesthetics. She has a special interest in teaching safe injection techniques—she is a faculty speaker for Palette Resources, is a speaker/trainer for Allergan Medical Institute, and sits on Allergan, Galderma and Revance’s advisory boards. Kaplan is a published author for several medical journal articles and speaks at various international conventions. She also provides individual injection training workshops through her company, JBK Aesthetics.
Alex R Theirsch
JD, CEO and Founder
American Med Spa Association
Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
Cathy Christensen
President
American Med Spa Association
Cathy Christensen is the President of the American Med Spa Association (AmSpa) and has been with the company since its infancy, joining as director of operations in 2013. Prior to this, she worked in the publishing industry, where she began as an editorial assistant and transitioned into her second career in operations of AmSpa after climbing the ladder to become the editor-in-chief of Skin Inc. magazine and the conference director of the Face & Body events. Christensen has contributed to AmSpa’s significant growth since 2013, and oversees team members who specialize in marketing, membership, sales, events, legal, and content. She prides herself in her ability to embrace challenges and persevere, and even have a little fun while doing i.
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Discover how artificial intelligence (AI) can revolutionize your aesthetic practice by enhancing efficiency, improving patient experiences and driving growth.
Discover how artificial intelligence (AI) can revolutionize your aesthetic practice by enhancing efficiency, improving patient experiences and driving growth. This webinar will explore practical AI applications, from streamlining administrative tasks to personalized patient care, providing you with actionable insights to elevate your practice to the next level. In this session, attendees will:
· Understand the key AI technologies transforming aesthetic practices;
· Learn how to implement AI-driven tools to improve administrative efficiency and reduce operational costs;
· Explore AI applications for enhancing patient engagement and personalized treatment plans;
· Gain insights into data-driven marketing strategies powered by AI to attract and retain patients; and
· Develop a strategic plan for integrating AI into your practice for sustainable growth.
This webinar is free for members and non-members and is presented by Weave.
Chris Balbi
Director of Marketing and Operations
Meesha Aesthetics & Weave KOL
Chris Balbi is the Director of Marketing and Operations at Meesha Aesthetics as well as a Weave customer! Chris has been the driving force behind Meesha Aesthetics' remarkable growth. Since joining in 2010, he has helped the practice successfully expand to 5 locations and increase the business' revenue by 48%. His most impressive skill is his visionary marketing campaigns, with the most recent one resulting in selling over 300k in revenue online in just 24 hours. Continually pushing the boundaries of technology, he regularly updates his practices to stay ahead of the curve. Weave has enlisted Chris as a Key Opinion Leader, enhancing their commitment to industry excellence.
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