Mastering Social Media With Injector Bunny and Social by Libby

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- Non-member - $159
- AmSpa Basic Member - $129
- AmSpa Plus Member - $99
- AmSpa Plus Employee Member - $99
- SAPA Plus Member - $99
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Every account starts with one post.

In today’s aesthetic market, a strong social media presence is not optional — it’s essential. But mastering it takes more than trendy posts or borrowed captions. This workshop, recorded live at the Medical Spa Show 2025, offers a clear, candid, and tactical roadmap for med spa professionals looking to turn their online presence into consistent visibility, growth, and revenue. Led by Erika Barry, NP-C, nationally recognized injector and educator, and Libby Dysart, branding strategist behind top-performing aesthetic accounts, this session delivers real, tested insights from the field.

This workshop goes beyond surface-level tips or recycled marketing advice. It is specifically curated for aesthetic professionals who want to create content that attracts customers. Erika Barry, NP-C, and Libby Dysart offer strategies that focus on authenticity, consistency, and strategy. You'll learn how to develop a content system that reflects your clinical expertise and brand identity — without spending your entire day on your phone. From identifying the best times to post, to crafting content that holds attention, to understanding what the algorithm actually favors in 2025, this session is packed with tested, actionable insights. It's not about becoming an influencer — it's about building digital visibility that translates into patient trust and business growth.

Whether you're managing your own account or training someone else to take the lead, this session equips you with the tools to stop posting reactively and start communicating with intention. It’s direct, honest, and grounded in the needs of today’s aesthetic professionals.

Learning Objectives

What actually works in 2025
How the algorithm has changed
Reels, Carousels and Stories
What to post, when and why
Defining your content pillars so your page makes sense
Balancing education, entertainment and personality
High performing posts you can steal
Captions and Call-to-Actions that don't make you sound like a salesperson
Formats that work
How to level up your social media game

Pricing

Erika Barry

NP-C, MSN

Moksha Aesthetics

Erika Barry, aka InjectorBunny, is one of the top aesthetic injectors in the country. She serves as an international trainer for industry power players such as Allergan, Revance and Galderma, and as a leading speaker for Evolus, Merz and InMode, where she also serves as expert faculty. Additionally, Barry provides her own private group training sessions across the country, spending a significant portion of her career educating top doctors, NPs, PAs and RNs on cutting-edge neuromodulator injections and dermal filler techniques. Barry partnered with a fellow injector to open Moksha Aesthetics, a state-of-the-art medical spa in Potomac, Maryland. In addition to Moksha, she has built a virtual community of injectors through her platform on Patreon, with subscribers from around the world tuning in to learn about all things aesthetics. Through her page, Barry demonstrates injection techniques, showcases how to consult with patients, discusses business development and growth, makes product suggestions and lectures on anatomy. Barry was the first internationally recognized injector to start a virtual-learning platform for fellow injectors and medical providers looking to get into the industry, making aesthetics education easily accessible and more affordable for health care professionals.

Libby Dysart

With close to eight years of experience in the aesthetics industry, Libby Dysart has established herself as one of the most successful social media strategists and brand managers in the field. She has worked alongside Erika Barry to cultivate the Injector Bunny brand, helping to grow the business exponentially over the past five years. In addition to her virtual learning platform on Patreon, where she shares insider tips and tricks to social media success, she also recently opened up her own practice in Georgetown in Washington alongside Barry, creating a boutique practice focused on cultivating the individual brands of each provider. She also serves as a consultant for top industry professionals and brands.