Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.

Heidi Shurtz is the Vice President Loyalty Programs and Field Marketing at Allergan Aesthetics, an AbbVie company.  She began her career at Toyota Motor Sales where she held various positions, ultimately leading Owner Loyalty, leaving in 2006 to work at an ad agency.  Heidi was recruited to Allergan to start database marketing in 2009.  She has been at Allergan for over 16-years creating and obsessing over consumer loyalty, first with Brilliant Distinctions® which was the first ever consumer loyalty program in the pharmaceutical space.  After 11-years, the program was completely relaunched in 2020 as Allē.  Heidi also oversees B2B loyalty, consumer and provider promotions, sponsorships, partnerships, Allergan Digital Consultants, contract management and field marketing.

A Southern California native, Heidi stayed local and earned her undergraduate degree at Cal State Fullerton where she went on to gain her master’s in professional communications.  A Denver Broncos fan by marriage.  She has proudly raised two children with her husband Bryan. Madisyn and Jason are officially off the payroll with successful careers of their own.

Jasson Gilmore is Senior Vice President of US Marketing and Data Labs at Allergan Aesthetics, an AbbVie Company. Jasson joined Allergan Aesthetics in 2018 with the focus of creating Data Labs, a team that uses data science, engineering, personalization and digital marketing strategies to help drive the aesthetics business. The team launched Allē, a user-friendly loyalty platform, along with many new promotional activities like Botox Cosmetic Day and digital marketing efforts. Jasson also oversees US marketing for both professional and consumer. And he leads the strategic accounts team.

Prior to joining Allergan, Jasson was a start-up entrepreneur for over 16 years having co-founded three companies in consumer and health technology including The Patient’s Guide, and Belly Ballot. Jasson spent time at Obalon Therapeutics as their Chief Commercial Strategist.

Jasson has authored two patents surrounding the optimal measurement and conversion tracking of inbound consumer inquires to paying customers. He’s a graduate of UC Irvine with a degree in Political Science.