This Name’s Taken: The Importance of Trademark Law in Your Practice

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A medical aesthetic practice’s brand is among its most valuable assets. When your patients think of your facility, your brand is the first thing that enters their minds. Therefore, it is vital that you take the utmost care in creating and protecting your brand, and obtaining trademark protection for it is an important part of this process. Whether you are already operating a practice or are planning to open one in the near future, this is important information to have. In this presentation, ByrdAdatto will explore the initial elements of obtaining a trademark.

Brooklyn Townsend

JD

ByrdAdatto

After graduating from Texas Tech University and following her dream of attending law school at SMU Dedman School of Law, Brooklyn Townsend, JD, began her legal career at ByrdAdatto as a law clerk in 2020. During that time, she has grown her skills in various regulatory and business areas within the medical spa industry. Now, as an attorney, Townsend enjoys helping clients form the proper business structure while ensuring their innovative ideas are within state laws and regulations. She finds it rewarding in her work to create solutions to the complex questions that arise when it comes to running a business in the health care environment.