Terri Ross is a world-renowned practice management consultant and international speaker who is founder and co-CEO of APX Platform and Terri Ross Consulting. Ross has spent more than 15 years in the aesthetic industry working for Fortune 500 medical device companies, leading sales teams in excess of $20 million. She spent five years as the managing partner for a high-profile medical spa in Beverly Hills, California, and has been helping hundreds of medical aesthetic practices scale upwards of $1 million and beyond. In 2021, Ross founded APX (Aesthetic Practice Accelerator) Platform, a training and analytics platform that scales aesthetic practices to seven figures and beyond.

Dana Hatch has helped businesses deliver excellence in the aesthetics and wellness space for more than 15 years. Her past experience includes stints as a spa director at a four-diamond property in New England, an area manager/trainer for one of the largest medical spa organizations in the United States, consulting on a national level, and running a large, high-end medical aesthetics practice. After years of leading teams and turning them around, Hatch has refined the art of cultivating a culture that maximizes employee retention. She currently serves as an expert consultant for APX Platform.