Podium - Combating Commoditization: Building Value Beyond Price in the Aesthetic Market

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In today’s crowded Aesthetics market, client acquisition and retention is becoming more difficult.

As direct-to-consumer rewards programs and discounts continue to grow, commoditization is shifting power away from providers.

In this webinar, Traci Andreason, MSN, FNP-C, will share strategies for combatting commoditization by building value beyond price.

We’ll cover:

The state of the industry and the risk of commoditization
Strategies to shift the narrative from commodity to expertise
How to use the consumer mindset to your advantage
How to use tools like Podium to improve patient communication and enhance the experience
Tips to build long-term patient loyalty and retention in a crowded market Join us to learn how to effectively differentiate your brand, increase patient loyalty, and thrive in a competitive market!

Traci Andreason

Owner

Rise Rejuvenation Center

Traci Andreason is the founder of Rise Rejuvenation Center. She is a board-certified nurse practitioner and experienced advanced aesthetic injector with a background in facial plastics. She is a speaker and national trainer for her industry and is the CEO/owner of Injector’s Guide, a learning platform for medical professionals.

Shannon Blake

Director of Medical Spa Partnerships

Podium

Shannon Blake is the director of aesthetics partnerships at Podium, where she leads strategic collaborations that drive growth and innovation across the aesthetics industry. With deep expertise and passion for the industry, Blake helps bridge the gap between technology and practice success, empowering partners and local aesthetic businesses to modernize operations, leverage AI and elevate the client experience. Her work focuses on building impactful relationships and alliances that accelerate results and foster long-term success for Podium’s partners and customers.