Podium - Combating Commoditization: Building Value Beyond Price in the Aesthetic Market

Includes a Live Web Event on 01/16/2025 at 2:00 PM (EST)

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In today’s crowded Aesthetics market, client acquisition and retention is becoming more difficult.

As direct-to-consumer rewards programs and discounts continue to grow, commoditization is shifting power away from providers.

In this webinar, Traci Andreason, MSN, FNP-C, will share strategies for combatting commoditization by building value beyond price.

We’ll cover:

The state of the industry and the risk of commoditization
Strategies to shift the narrative from commodity to expertise
How to use the consumer mindset to your advantage
How to use tools like Podium to improve patient communication and enhance the experience
Tips to build long-term patient loyalty and retention in a crowded market Join us to learn how to effectively differentiate your brand, increase patient loyalty, and thrive in a competitive market!

Traci Andreason

Owner

Rise Rejuvenation Center

Traci Andreason is the founder of Rise Rejuvenation Center. She is a board-certified nurse practitioner and experienced advanced aesthetic injector with a background in facial plastics. She is a speaker and national trainer for her industry and is the CEO/owner of Injector’s Guide, a learning platform for medical professionals.

Shannon Blake

Director of Medical Spa Partnerships

Podium

Shannon Blake is the Director of Medical Spa Partnerships at Podium, bringing extensive experience and a strong passion for the industry. She specializes in empowering local Medical Spas to excel in a competitive market by modernizing operations and leveraging AI for accelerated growth and improved client satisfaction. Shannon is dedicated to driving innovation and helping spas achieve lasting success.