While millennials currently hold roughly 30% of the market share in medical aesthetics, they remain the only consumer group with full purchasing power expected to gain market share over the next five years. With that said, millennials (followed by older Gen Z consumers) come with unique nuances in how they research, choose and remain loyal to aesthetic providers. In this course, attendees will learn three impactful strategies that practices should implement to increase acquisition, per-patient spend, and loyalty with millennial and Gen Z patients. Topics of discussion include improving your before-and-after photo process, building a successful membership program, and more.