Learning Center

Lumenis - A Playbook for Success Navigating Med Spa Challenges

Includes a Live Web Event on 06/27/2024 at 2:00 PM (EDT)

Aesthetics treatments are more in-demand than ever before, drawing in more med spa entrants each year. However, not all med spas are created equal—to reach the levels of success of the multi-million-dollar practices you must navigate competition, financial requirements, operational challenges, and an increasingly savvy and informed customer base. Luckily for you, there is a playbook for this. Presented by Lumenis GO, an innovative med spa accelerator program, this webinar aims to provide solutions to some of the most critical issues owners face on their journey to the top, providing insights and a playbook from more than 50 years of leadership in the aesthetics domain. Here’s what you can expect to gain from this session:


·      Learn what services are trending within the industry.

·      Discover what services make money and which cost you.

·      Learn the optimal treatment mix to maximize revenue and profitability.

·      Learn the top three factors that put a med spa in the red.

·      Learn how to establish your unique selling points and distinguish yourself from the competition.

·      Learn what it takes to create the right retail environment.

·      Learn how retail, pre-booking, series sales and client retention need to tie into performance.

·      Learn the KPIs you need to track to ensure your med spa's success.

Bryan Durocher

Durocher Enterprises

Bryan Durocher is the author of Wake Up… Live the Life You Love… in Beauty, and is the founder of Essentials Spa Consulting and Durocher Enterprises. Durocher was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry magazine and provides coaching, consulting, global industry trends and marketing solutions for medical spa, spa and industry professionals internationally. Durocher Enterprises has been published in many articles and has provided business education internationally at a variety of national and international industry events.


Lumenis - A Playbook for Succes Navigating Med Spa Challenges
06/27/2024 at 2:00 PM (EDT)  |  60 minutes
06/27/2024 at 2:00 PM (EDT)  |  60 minutes