Learn How to Develop a Long-term Treatment Plan

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Getting patients in the door is only half the battle; how do you keep them coming back? The consultation is one of the most important aspects of the patient experience and your one opportunity to build trust and rapport and educate the client on what product, treatment or surgery they need in order to achieve the best outcome. Join Terri Ross, co-CEO of APX Platform and renowned aesthetic practice consultant, as she dissects the steps of building a strong base of long-term clients, the value of understanding personality types, using the LAER communication model, and the importance of educating vs. selling the patient and developing a long-term treatment plan.

Terri Ross

Founder & Co-CEO

APX Platform

Terri Ross is a world-renowned practice management consultant and international speaker who is founder and co-CEO of APX Platform and Terri Ross Consulting. Ross has spent more than 15 years in the aesthetic industry working for Fortune 500 medical device companies, leading sales teams in excess of $20 million. She spent five years as the managing partner for a high-profile medical spa in Beverly Hills, California, and has been helping hundreds of medical aesthetic practices scale upwards of $1 million and beyond. In 2021, Ross founded APX (Aesthetic Practice Accelerator) Platform, a training and analytics platform that scales aesthetic practices to seven figures and beyond.