Laura Alvarez began her professional marketing career working for ad agencies in Utah and Brazil. She was introduced to medical aesthetics in 2016 when she helped a medical spa client plan their annual open house. Watching the live demos, the presentation and the innovative treatments intrigued her. Today, Alvarez has seven years of experience in medical aesthetics. As the marketing manager at Aesthetica, she leads a team of three and is responsible for lead generation for 12 providers. Alvarez has her finger on the pulse of market changes, Google updates and new trending treatments.