How To Choose and Successfully Rollout A New Service Within Your Medical Spa
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Deciding when and how to launch a new service within your medical spa can be exciting and overwhelming. Determining which service will serve your patients best and, in turn, increase revenue is easier than you might think. This presentation will walk you through the dos and don'ts of service choice, pricing, marketing, launch, mandatory forms and more to help you launch your new service to get the best patient results and maximize profitability.
Jessica Cipriano
RN
The Institute for Aesthetic Excellence
Jessica Cipriano, RN, is founder of the Institute for Aesthetic Excellence and an aesthetic RN and former clinical director of McKinzie Aesthetics Center. She began her career as an aesthetic nurse in 2017, providing both injectable services and laser device treatments to patients. Her love for women and for education allowed her to gain notoriety in the industry within her first year. In 2019, she assumed the role of clinical director at McKinzie Aesthetics Center in Edmond, Oklahoma. In 2022, Cipriano began training new and intermediate level injectors and aesthetic providers on best practices in aesthetic medicine, specifically focusing on neurotoxin, filler, IPL, radiofrequency microneedling, lasers, vaginal treatments and surgical skin tightening devices. In 2023, Jessica founded the Institute for Aesthetic Excellence in pursuit of creating a space under which providers would be trained under the pillars of ethics, quality, and safety.