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Contains 1 Component(s) Includes a Live Web Event on 12/12/2024 at 2:00 PM (EST)
As Google celebrates 25 years, digital marketing for aesthetic practices has become more complex. In this webinar, MyAdvice will cover the essentials of adapting to upcoming SEO changes and building a strategy for sustainable revenue.
As Google celebrates 25 years, digital marketing for aesthetic practices has become more complex. In this webinar, MyAdvice will cover the essentials of adapting to upcoming SEO changes and building a strategy for sustainable revenue. Join this webinar to understand Google’s evolving revenue model and algorithm updates, and learn how to position your med spa to attract more patients online. Michael Antosy will go beyond typical digital marketing pitfalls, such as isolated social media efforts, and focus on creating a cohesive, growth-oriented strategy aligned with your business goals. Discover how strategic SEO and digital tactics can generate a steady flow of high-quality leads, helping you grow your practice effectively. During this session for aesthetic practice owners, MyAdvice will equip you with the tools and insights to make 2025 your most successful year yet.
Michael Antosy
Practice Growth Consultant
MyAdvice
Michael Antosy is a national speaker and practice growth consultant at MyAdvice. He has consulted with thousands of aesthetic practices since 2010, and his counsel and guidance have been transformative in making his clients' lives better by saving them time, earning more profit and helping to make his practices more competitive in their markets. Antosy's passion is in helping his clients succeed.
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Get ready to unlock the secrets to success in your aesthetic business with the leadership team of Lumenis Go.
Get ready to unlock the secrets to success in your aesthetic business with the leadership team of Lumenis Go. This engaging presentation dives into the world of key performance indicators (KPIs), revealing how these powerful metrics can be your business's best friends. It will explore essential KPIs, such as lead-to-patient conversion rate and gross revenue, breaking them down into bite-sized insights. Know what factors to consider when calculating the ROI of decisions regarding hiring, incorporating new technologies, and adding new devices and service lines in your business. Learn how to boost team engagement and make savvy decisions that drive revenue growth while keeping your patients smiling. By embracing these metrics, you'll not only refine your strategy but also create a thriving culture of data-driven excellence. Join Lumenis for this exciting journey to learn how Lumenis Go can elevate your business to new heights.
Daniel Shemesh
Vice President, Data & Digital Solutions
Lumenis
Daniel Shemesh is vice president, data and digital solutions at Lumenis. Shemesh joined Lumenis in February 2015, bringing to his role financial analysis, project management and entrepreneurial experience. He began his career at Lumenis in financial and strategic planning, eventually assuming the role of senior director of strategy and chief of staff to the CEO. In his current role, he drives Lumenis’s efforts to develop a more customer-centric identity, creating solutions and offerings designed to deepen relationships and increase customer success, such as the Lumenis Go program. Shemesh holds an MBA from the Tel Aviv University and a BA summa cum laude from University of California, Los Angeles.
Randy Torban
Randy Torban has dedicated the past 17 years to identifying, creating and enhancing workflows, and deciphering raw data trends and transforming them into actionable KPls for small to medium-sized retail and health care clients. Formerly serving as the senior practice analyst at Symplast EHR, Torban has worked with more than 300 plastic surgery practices and med spas, helping them maximize patient conversion and understand the metrics needed to track performance. Currently serving as a consultant for prominent industry leaders including EntityMed’s AI Beauty Simulator and for the Lumenis Go Program, Torban now helps aesthetic businesses deploy strategies that optimize the lead-to-patient journey and capitalize on patient lifetime value.
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Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones.
Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones. This dynamic session is crafted for med spa owners and managers ready to elevate their business to the next level. Dive deep into understanding and leveraging your data for intelligent decision-making and discover how to build winning incentive programs that keep your team motivated. Plus, gain expert insights on marketing techniques to set you apart from the competition and drive your profits. Don’t miss out on this opportunity to refine your strategy and position your medical spa for growth—reserve your spot now and transform how you do business.
Skya Jones
Education Manager
Boulevard
Skya Jones is the med spa education manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and medical spa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.
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As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings.
As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings. This exclusive webinar aims to equip med spa owners with the tools needed for a successful holiday rush, from improving customer engagement to increasing operational efficiency. In this engaging session, attendees will explore:
- Exclusive Survey Data & Learnings: Learn what to expect in terms of consumer spending and preferences for this holiday season.
- Harnessing AI for Lead Conversion: Discover innovative AI tools and strategies that can help you attract, engage and convert more potential clients. Learn how to personalize interactions and streamline your follow-up processes to turn interest into appointments.
- Optimizing Your Phone System: Find out how a modern phone system can revolutionize the way you manage leads and calls. Learn about features that enhance communication efficiency and ensure no opportunity slips through the cracks.
Shannon Blake
Director of Medical Spa Partnerships
Podium
Shannon Blake is the Director of Medical Spa Partnerships at Podium, bringing extensive experience and a strong passion for the industry. She specializes in empowering local Medical Spas to excel in a competitive market by modernizing operations and leveraging AI for accelerated growth and improved client satisfaction. Shannon is dedicated to driving innovation and helping spas achieve lasting success.
Traci Andreason
Owner
Rise Rejuvenation Center
Traci Andreason is the founder of Rise Rejuvenation Center. She is a board-certified nurse practitioner with a background in facial plastics. She offers injectable treatments including tox, filler, regenerative treatments, and restorative intimate health services. Traci is passionate about enhancing natural beauty and helping people feel their very best. She encourages a healthy lifestyle to promote longevity and overall well-being. She is also a speaker and national trainer for Galderma and is the CEO/owner of Injector’s Guide, a learning platform for medical professionals globally. Traci founded Utah Injectors Association, an educational non-profit, and continues to encourage collaboration and improved industry standards among her members and peers.
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While millennials currently hold roughly 30% of the market share in medical aesthetics, they remain the only consumer group with full purchasing power expected to gain market share over the next five years.
While millennials currently hold roughly 30% of the market share in medical aesthetics, they remain the only consumer group with full purchasing power expected to gain market share over the next five years. With that said, millennials (followed by older Gen Z consumers) come with unique nuances in how they research, choose and remain loyal to aesthetic providers. In this course, attendees will learn three impactful strategies that practices should implement to increase acquisition, per-patient spend, and loyalty with millennial and Gen Z patients. Topics of discussion include improving your before-and-after photo process, building a successful membership program, and more.
Audrey Neff
Senior Director of Marketing Strategy
PatientNow
Audrey Neff currently serves as the senior director of marketing strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Neff brings a decade of experience in sales and marketing within the medical aesthetics field, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, published peer-reviewed author, host of the True to Form Podcast, and has held faculty positions for 28+ medical associations, societies and conferences across the globe.
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In today's competitive landscape, your medical spa's success hinges on more than just quality treatments.
In today's competitive landscape, your medical spa's success hinges on more than just quality treatments. Join Growth99 Founder and President, Cameron Hemphill, for an eye-opening webinar that exposes the hidden risks of neglecting crucial business aspects. Discover why lack of sales training could be costing you valuable clients, outdated marketing strategies may render your medical spa invisible, and inefficient lead systems might be letting potential revenue slip away. Learn how top-performing med spas stay ahead by mastering these critical areas. Hemphill will share industry insights, practical tips and proven strategies to revitalize your med spa's growth. Don't let competitors outpace you. Secure your med spa's future by understanding the dangers of complacency and the power of proactive business management. Register now to turn potential risks into opportunities for success. Your medical spa's prosperity depends on staying informed and ahead of the curve.
Cameron Hemphill
Founder and President
Growth99
Cameron Hemphill, Founder and President of Growth99, is a visionary leader in the aesthetic and elective wellness industry. With extensive experience in digital marketing, CRM, and sales optimization, Cameron has transformed Growth99 from a reputation management tool into a comprehensive marketing automation platform. Serving over 1000 practices and 2300+ professionals, Growth99 drives practice growth through innovative solutions. Cameron's impressive track record includes founding and selling companies with 8-figure valuations. His expertise empowers MedSpa and wellness practices to build strong brands and achieve operational excellence in competitive markets.
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Join an important community call hosted by Lindsey Shaw, vice president of practice development, Clarity Technologies, who will delve into the critical aspects of measuring success through conversion rates.
Join an important community call hosted by Lindsey Shaw, vice president of practice development, Clarity Technologies, who will delve into the critical aspects of measuring success through conversion rates. You'll learn about the differences between static and dynamic conversion rates and understand why tracking these metrics is essential for the growth and efficiency of your practice. Shaw will guide you through practical strategies and tools to effectively monitor and improve your conversion rates. Don't miss this opportunity to enhance your practice's performance and achieve remarkable results.
Lindsey Shaw,
VP of Practice Development
Clarity Technologies
Lindsey Shaw, VP of Practice Development at Clarity Technologies, has dedicated her career to the healthcare industry. With a Master’s Degree and over 15 years of experience in healthcare administration and team management, she excels in using data to drive problem-solving and achieve goals. Lindsey is passionate about mentoring in communication, customer service, and process improvement. Her recent role as a Practice Administrator in an integrative medicine and medispa practice has uniquely positioned her to understand client challenges. Lindsey is committed to sharing her extensive knowledge and experience to help other practices grow and succeed.
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Explore how the gut microbiome, particularly Akkermansia muciniphila, plays a vital role in natural GLP-1 production, healthy weight maintenance and overall wellness.
Explore how the gut microbiome, particularly Akkermansia muciniphila, plays a vital role in natural GLP-1 production, healthy weight maintenance and overall wellness. Join Joseph Gretzula, DO, FAAD, and Christina O’Connor, RD, to learn how this powerful microbe can support clients' aesthetic goals by promoting balanced metabolism and enhanced vitality. Discover actionable strategies to incorporate gut health into your practice and provide comprehensive wellness solutions that align with today’s holistic approach to beauty.
Dr. Joseph Gretzula, DO, FAAD
Joseph C. Gretzula, DO, FAAD, is a board-certified dermatologist with over 39 years of experience. He is the director of Boynton Beach Dermatology in South Florida and is the founder and medical director of Beauty Within, a wellness and anti-aging center created to transform traditional medicine to achieve healthy human longevity in a more personalized manner. Dr. Gretzula is recognized by the American Academy of Dermatology and is internationally recognized as an expert in aesthetics, lasers and skin cancer. He is a key opinion leader for both InMode and UltraClear and serves on the medical advisory board of ZEO Scientifix. Dr. Gretzula also holds a bachelor of science degree in pharmacy from the Philadelphia College of Pharmacy and Science. He incorporates that knowledge into his practice, providing a more precise and personalized form of medicine incorporating mindful meditation, nutrition, peptide therapy, sleep and stress management to promote overall health and anti-aging benefits.
Christina O’Connor, RD
Pendulum Therapeutics
Christina O’Connor, RD Christina O'Connor, RD, is a registered dietitian and the senior health care account manager at Pendulum Therapeutics. She received her Bachelor of Science at James Madison University and completed her dietetic internship through the Virginia Department of Health. O'Connor spent her early career working in pediatrics, where she fell in love with microbiome science during her role as a NICU dietitian at The Children’s Hospital of the King’s Daughters. She was instrumental in helping to bring to life one of the area's first donor human milk banks.
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In a rapidly evolving landscape, it's crucial to let your systems and tools do the heavy lifting so you can focus on what truly matters—nurturing your team and fostering growth.
In a rapidly evolving landscape, it's crucial to let your systems and tools do the heavy lifting so you can focus on what truly matters—nurturing your team and fostering growth. Join Skya Jones, medical spa education manager at Boulevard, for an insightful session that spotlights your most valuable asset: your people.Explore how integrating AI and automation can reduce workloads and boost efficiency, allowing you to invest more time in developing a happy and motivated team. A thriving team leads to satisfied clients and an overall exceptional client experience.Discover practical strategies for harnessing technology, streamlining your workflows, and creating a resilient and dynamic work environment. Whether you're a manager or a business owner, this session will provide you with the knowledge and skills to retain top talent and drive your business forward.
Skya Jones
Education Manager
Boulevard
Skya Jones is the med spa education manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and medical spa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.
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The upcoming changes to Allergan’s Allē Loyalty Program have sparked significant discussion among medical spas. This free, hour-long webinar with members of Allergan's executive team addresses questions and feedback from the med spa community.
Allergan executives joined AmSpa on a webinar to address your concerns about the new Allē loyalty program.
The impending updates to Allergan’s Allē loyalty program have spurred a lot of passionate dialogue among medical spas in recent weeks as practices try to understand how to adapt to the changes before the launch on September 30. AmSpa has listened to your concerns and brought in key executives from Allergan Aesthetics to respond.
As part of AmSpa's mission to provide guidance and clarity on overcoming obstacles in the aesthetic space, CEO and founder Alex Thiersch held a discussion with Jasson Gilmore, Senior Vice President of US Marketing and Data Labs at Allergan Aesthetics, and Heidi Shurtz, Vice President Loyalty Programs and Field Marketing at Allergan Aesthetics. We’ve collected your feedback and addressed it on air to try to get answers straight from the source.
Note:
This recording was a result of a previous webinar in which Julie Bass Kaplan, FNP-BC and Erika Barry, NP-C voiced the concerns they held about the program changes and what they were hearing from around the industry.
Click here to view the recording.
Once you log in you can also click to the Handouts tab to download a PDF of Frequently Asked Questions that AmSpa compiled regarding the program changes to help you chart your path forward. We will continue to develop information and resources in the coming weeks so you can set your practice up for success.
Alex R Theirsch
JD, CEO and Founder
American Med Spa Association
Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
Heidi Shurtz
Vice President Loyalty Programs and Field Marketing
Allergan Aesthetics
Heidi Shurtz is the Vice President Loyalty Programs and Field Marketing at Allergan Aesthetics, an AbbVie company. She began her career at Toyota Motor Sales where she held various positions, ultimately leading Owner Loyalty, leaving in 2006 to work at an ad agency. Heidi was recruited to Allergan to start database marketing in 2009. She has been at Allergan for over 16-years creating and obsessing over consumer loyalty, first with Brilliant Distinctions® which was the first ever consumer loyalty program in the pharmaceutical space. After 11-years, the program was completely relaunched in 2020 as Allē. Heidi also oversees B2B loyalty, consumer and provider promotions, sponsorships, partnerships, Allergan Digital Consultants, contract management and field marketing.
A Southern California native, Heidi stayed local and earned her undergraduate degree at Cal State Fullerton where she went on to gain her master’s in professional communications. A Denver Broncos fan by marriage. She has proudly raised two children with her husband Bryan. Madisyn and Jason are officially off the payroll with successful careers of their own.
Jasson Gilmore
Senior Vice President of US Marketing and Data Labs
Allergan Aesthetics
Jasson Gilmore is Senior Vice President of US Marketing and Data Labs at Allergan Aesthetics, an AbbVie Company. Jasson joined Allergan Aesthetics in 2018 with the focus of creating Data Labs, a team that uses data science, engineering, personalization and digital marketing strategies to help drive the aesthetics business. The team launched Allē, a user-friendly loyalty platform, along with many new promotional activities like Botox Cosmetic Day and digital marketing efforts. Jasson also oversees US marketing for both professional and consumer. And he leads the strategic accounts team.
Prior to joining Allergan, Jasson was a start-up entrepreneur for over 16 years having co-founded three companies in consumer and health technology including The Patient’s Guide, and Belly Ballot. Jasson spent time at Obalon Therapeutics as their Chief Commercial Strategist.
Jasson has authored two patents surrounding the optimal measurement and conversion tracking of inbound consumer inquires to paying customers. He’s a graduate of UC Irvine with a degree in Political Science.
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