Learn the basics of a 401(k) plan and how it can drive business growth, provide tax benefits, and help achieve financial goals. A 401(k) benefits both employers and employees: Employees can save for retirement with pre-tax contributions, reducing taxable income while building financial security; employers can offer a benefit to help attract and retain talent. Gain tax advantages through pre-tax contributions and retirement plan tax credits, which are aimed at offsetting setup costs. In addition, administrative costs are minimal, and ongoing operations are managed by providers. Learn how this powerful tool supports your business and employees.

There are so many factors to consider when building profitable membership programs that develop client retention and loyalty, from finding the right mix of services to delighting clients with extra benefits to employee engagement. Hear from Michael Zanetti—board chairman of Erasable Med Spa and co-chairman for the Florida chapter of AmSpa—on what it takes to create the perfect program. You will walk away with strategies to put into place in the new year, including how to create a VIP membership program that builds exclusivity and creates loyal clients, tips for tracking and reporting on membership revenue and incorporating automated scenarios, expert advice on what ingredients to build into memberships so you do not end up with too many “flavor combinations,” and best practices in educating your staff about the dos and don’ts of promoting memberships.

Is your med spa thriving or just surviving? Join Portrait for an engaging and educational webinar that explores proven strategies to transform your practice into a sustainable, sophisticated and profitable business built to last well into the future. What you’ll learn:

• Master cash flow: Understand where your money is tied up and how to free it for growth opportunities.
• Optimize front- and back-office operations: Learn what an efficient med spa looks like, from client-facing services to behind-the-scenes management.
• Increase profit margins: Discover ways to cut costs and boost revenue through smart practices.
• Unlock capital trapped in inventory: Make smarter inventory decisions to maximize your resources.
• Maximize marketing ROI: Reduce client acquisition costs with streamlined, cost-effective marketing strategies.
• Launch or scale with confidence—and compliance: Gain insights into typical costs for opening or expanding a location and how to minimize expenses while also establishing a strong safety framework built for scale.
• Fuel long-term financial growth: Leverage technology and industry partnerships to accelerate revenue and position your med spa for sustainable growth and expansion.

This webinar isn’t just about ideas—it’s about actionable solutions, brought to you by Portrait: an all-in-one platform designed to simplify the journey of building a profitable, independent med spa business. Whether entrepreneurs are launching a new venture or scaling a growing business, Portrait’s flexible and powerful tools can support any size, setup, or service offering.

This session is suitable for med spa entrepreneurs who want to:

• Build a practice focused on sustainable growth;
• Streamline operations and increase profitability;
• Leverage technology, partnerships and tools to thrive in today’s competitive market.

Don’t miss this opportunity to learn how Portrait can help transform your med spa and set it up for long-term success. Reserve your spot today!

In today’s crowded Aesthetics market, client acquisition and retention is becoming more difficult.

As direct-to-consumer rewards programs and discounts continue to grow, commoditization is shifting power away from providers.

In this webinar, Traci Andreason, MSN, FNP-C, will share strategies for combatting commoditization by building value beyond price.

We’ll cover:

• The state of the industry and the risk of commoditization
• Strategies to shift the narrative from commodity to expertise
• How to use the consumer mindset to your advantage
• How to use tools like Podium to improve patient communication and enhance the experience
• Tips to build long-term patient loyalty and retention in a crowded market               Join us to learn how to effectively differentiate your brand, increase patient loyalty, and thrive in a competitive market!

Discover why Q1 is the most critical quarter for your medical spa's success in 2025. In this webinar, explore how starting the year strong with strategic planning and execution can set the tone for sustained growth and profitability. This session will cover key trends shaping the med spa industry, effective marketing techniques to attract high-value clients, building an effective membership/loyalty program to boost patient retention, and more actionable steps to ensure your Q1 efforts pave the way for success for the remainder of the year. Whether you’re a seasoned med spa owner or new to the industry, this webinar will equip you with actionable strategies to thrive in 2025 and beyond.

As Google celebrates 25 years, digital marketing for aesthetic practices has become more complex. In this webinar, MyAdvice will cover the essentials of adapting to upcoming SEO changes and building a strategy for sustainable revenue. Join this webinar to understand Google’s evolving revenue model and algorithm updates, and learn how to position your med spa to attract more patients online. Michael Antosy will go beyond typical digital marketing pitfalls, such as isolated social media efforts, and focus on creating a cohesive, growth-oriented strategy aligned with your business goals. Discover how strategic SEO and digital tactics can generate a steady flow of high-quality leads, helping you grow your practice effectively. During this session for aesthetic practice owners, MyAdvice will equip you with the tools and insights to make 2025 your most successful year yet.

In this webinar, Weave will explore how modern technology can transform your med spa operations, increase profitability and enhance patient satisfaction. Learn how to harness the power of AI to streamline processes, improve patient care and personalize marketing efforts. Discover how digital payments simplify transactions and increase collections, while VoIP phones and two-way texting enhance patient communication. Weave will also cover the impact of automated appointment and recall reminders, bulk texting for promotions or updates, and email marketing strategies to nurture patient relationships. Plus, learn how to collect and manage reviews to build trust and grow your online reputation. Join Weave for actionable insights and practical tools to drive business growth, improve efficiency and deliver an exceptional patient experience.

Get ready to unlock the secrets to success in your aesthetic business with the leadership team of Lumenis Go. This engaging presentation dives into the world of key performance indicators (KPIs), revealing how these powerful metrics can be your business's best friends. It will explore essential KPIs, such as lead-to-patient conversion rate and gross revenue, breaking them down into bite-sized insights. Know what factors to consider when calculating the ROI of decisions regarding hiring, incorporating new technologies, and adding new devices and service lines in your business. Learn how to boost team engagement and make savvy decisions that drive revenue growth while keeping your patients smiling. By embracing these metrics, you'll not only refine your strategy but also create a thriving culture of data-driven excellence. Join Lumenis for this exciting journey to learn how Lumenis Go can elevate your business to new heights.

Elevate your med spa with Boulevard's must-attend webinar, hosted by Education Manager, Skya Jones. This dynamic session is crafted for med spa owners and managers ready to elevate their business to the next level. Dive deep into understanding and leveraging your data for intelligent decision-making and discover how to build winning incentive programs that keep your team motivated. Plus, gain expert insights on marketing techniques to set you apart from the competition and drive your profits. Don’t miss out on this opportunity to refine your strategy and position your medical spa for growth—reserve your spot now and transform how you do business.

As the holiday season approaches, it’s crucial to have the right strategies in place to convert leads and maximize bookings. This exclusive webinar aims to equip med spa owners with the tools needed for a successful holiday rush, from improving customer engagement to increasing operational efficiency. In this engaging session, attendees will explore:

• Exclusive Survey Data & Learnings: Learn what to expect in terms of consumer spending and preferences for this holiday season.
• Harnessing AI for Lead Conversion: Discover innovative AI tools and strategies that can help you attract, engage and convert more potential clients. Learn how to personalize interactions and streamline your follow-up processes to turn interest into appointments.
• Optimizing Your Phone System: Find out how a modern phone system can revolutionize the way you manage leads and calls. Learn about features that enhance communication efficiency and ensure no opportunity slips through the cracks.